Best Buy Renews Race Sponsorship with Richard Petty Motorsports

Best Buy Co., (NYSE:BBY), a leading retailer of consumer electronics, and Richard Petty Motorsports (RPM) today announced their continued partnership for the 2011 NASCAR Sprint Cup Series season. The agreement extends Best Buy’s status as primary sponsor of the No. 43 driven by AJ Allmendinger.

“Best Buy is proud to renew our relationship with Richard Petty Motorsports and driver AJ Allmendinger for the 2011 season,” said Drew Panayiotou, senior vice president, Marketing, Best Buy. “Richard Petty is a motorsports icon and is well respected within the sport of NASCAR. Being a part of a team with his leadership is a privilege. We will be doing some innovative work with Richard Petty Motorsports surrounding our sponsorship, creating new and fun ways to engage the fans. We look forward to continuing our support of AJ and the No. 43 team as they strive to make their way to Victory Lane.”

Best Buy will be the primary sponsor for 24 Sprint Cup Series events in 2011and will be featured as the primary sponsor for two non-points events, The Duels and the Sprint All-Star race. In addition, Best Buy will serve as an associate sponsor for the No. 9, driven by Marcos Ambrose. The deal marks the company’s second year with driver AJ Allmendinger and its seventh year in the sport of NASCAR.

“It’s great to have Best Buy back onboard our No. 43 Ford,” said Allmendinger. “They have been a great partner and I’m really excited about the opportunity to work with an organization that is as passionate about its racing program as I am. I think this is going to be a great year for this Richard Petty Motorsports team and I can’t wait to get the Best Buy Ford into Victory Lane.”

AJ Allmendinger displayed a solid performance during the 2010 NASCAR Sprint Cup Series with two top-5 and eight top-10 finishes. In addition, he scored his first-career pole at Phoenix International Raceway. Allmendinger closed the season 19th in the NASCAR Sprint Cup Series standings, a career-best.

 

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Credit: Best Buy Public Relations