Gander Mountain is excited to announce that the outdoor retailer will be the primary sponsor of Front Row Motorsports’ (FRM) #34 Sprint Cup entry at Texas Motor Speedway on Saturday, April 9. The car will be piloted by veteran NASCAR driver David Gilliland, currently 26th in driver point standings in the Sprint Cup Series.
Gander Mountain returns as a racing sponsor for the third season due to the number of NASCAR fans who also enjoy hunting, fishing and camping, according to Steve Uline, Gander Mountain’s executive vice president of marketing. “David Gilliland is an avid outdoorsman, as are many NASCAR fans,” he said. “One of David’s favorite pastimes outside of NASCAR is fishing. He understands Gander Mountain’s ‘We Live Outdoors’ culture and is the perfect driver to help us take our message to race fans under the lights at Texas.”
The 2011 season is already shaping up to be a breakout for Gilliland, who stunned the racing world on the opening Sunday of the season, finishing third in the legendary Daytona 500. It was his best showing in the Great American Race, where he was the pole-sitter in 2007.
Gander Mountain, with 116 stores in 23 states, is the nation’s largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle apparel, products and services. The company offers thousands of products in its online store and now includes free standard shipping. In addition, the on line site now offers a firearms department with a broad selection of ammunition, rifles, handguns, shotguns, and accessories.
Commenting on Gander Mountain’s sponsorship, Gilliland said, “This team has shown this season that we can be competitive every Sunday, and it’s our goal to continue that for the season and run up front on a regular basis.” He continued, “When I’m not racing, I love to spend time fishing with my family and friends. It’s a thrill to show off our partner, Gander Mountain, by running strong at Texas.”
Front Row Motorsports PR
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