The Childress Institute for Pediatric Trauma is airing its first public service announcement to raise awareness about the No. 1 killer of children in America – serious injury. The PSA will run on select cable channels in Charter Communications’ service areas throughout the U.S. July 23-August 19.
“More than 12,000 kids die every year from serious injuries, which is more than all other causes combined,” said Richard Childress, president and CEO of Richard Childress Racing and co-founder of the Childress Institute for Pediatric Trauma. “When my wife and I heard these numbers, we knew we needed to make an impact to save the lives of injured children across the United States. The Childress Institute for Pediatric Trauma is grateful to Charter for helping us raise awareness of pediatric trauma as a healthcare crisis.”
Serious injuries can happen anywhere at any time to any child. The Childress Institute for Pediatric Trauma wants to help every injured child receive the best care, no matter where or how they get hurt.
View the PSA by visiting the Childress Institute’s YouTube channel at www.youtube.com/ChildressInstitute. Donate now by texting CHILDREN to 80077 to give $10. When prompted, reply YES to confirm. (See terms below).
For more information about how to save the lives of injured children, find the Childress Institute on Twitter @injuredkids, on Facebook at www.facebook.com/ChildressPediatricTrauma, or online at www.InjuredKids.org.
RCR
