NASCAR’s Joey Logano finding new purpose during break in racing

Like so many in the world right now, NASCAR champion Joey Logano is spending his downtime from racing figuring out ways to make a positive difference in his community.

While home waiting out the COVID-19 pandemic, Logano has kept busy playing with his two-year-old son Hudson and spending time with his expectant wife Brittany. A two-time race winner in the season’s first four NASCAR Cup Series’ races on track, he also participated in the inaugural eNASCAR iRacing Pro Invitational virtual race two weeks ago.

All the while, Logano said he has been trying to figure out what he could do to help – to provide a positive impact during a time of uncertainty, fear and need. A big picture kind of boost.

So on Tuesday afternoon, Logano, 29, took his quest to help to a new level – announcing that the Joey Logano Foundation partnered with Elevation Outreach to establish a $1 Million COVID-19 Response and Recovery Fund.

This partnership will contribute that seven-digit money toward educational equity and access, medical supplies, food distribution and financial shortages throughout the greater Charlotte area and communities across the United States.

The racer known for his big smile and positive personality will be providing plenty for people across the country.

“I’ve been blessed to have the ability to help others with our platform and for the past few weeks, the Joey Logano Foundation has been able to help in multiple ways on a local level, however Brittany and I knew we could do more and felt a huge calling to give on a larger capacity at a statewide and national level,” Logano said.

This effort was a natural progression of thought. Since the sport’s on-track activity ceased three weeks ago, Logano immediately tried to reach out and help – from offering free meals from Bobbee O’s Barbeque to school children in the Charlotte area to posting homemade videos about proper handwashing technique featuring his young son, to even providing black-and-white photos of his No. 22 Team Penske Ford to be copied for kids to color and decorate.

And on a lighter note, Logano retweeted a tongue-in-cheek reminder about social distancing in which Charlotte Motor Speedway took video of a cardboard standup of the driver in an empty race track grandstand.

“I’ve been trying to do whatever I can to help our sport in any possible way, to stay connected whether on social media or doing interviews,” Logano said. “And trying to make a charitable impact where we can. Honestly, I’m just as busy as I was, I’ve just really shifted my focus.

“I don’t know how to sit still. That’s the thing. I just find the next thing I need to work on to stay busy and still make an impact whether it’s for our sport or our community. Or just being a dad is keeping me plenty busy.

“I have not slowed down a bit, I can honestly say.”

And that’s saying a lot for someone who has already won half of the season’s races, owns the 2018 NASCAR Cup Series championship, the 2017 Daytona 500 trophy and has hoisted at least one trophy in each of the last nine consecutive seasons.

His outreach also includes a high-profile partnership with Feeding America through the Wheels Up organization. The idea is to donate at least 10 million meals and Logano joins an A-list of supporters from Seattle Seahawks quarterback Russell Wilson and his wife Ciara to Tampa Bay Buccaneers quarterback Tom Brady. Even Alex Rodriguez and Jennifer Lopez, have donated money and raised the profile for the effort. (Donations accepted through

It is all indicative of what NASCAR competitors – drivers, crewmen, team members, team owners – have immediately and whole-heartedly undertaken during this time of national crisis.

“I watched a sermon at our church, Elevation Church, and our pastor was talking about how people say, ‘We’re all in the same boat; we’re all in this together,’ and our pastor said, ‘No we’re not, we are not all in the same boat’,” Logano explained, the emotion evident in his voice.

“And I thought about that. He’s right. This virus is impacting everyone in a different way. Yes, we are all in this together but is it impacting all of us? Yes. But some of us can weather the storm better than others. Some of us are more prepared than others or been in a fortunate position for a while that has put us in a good spot.

“Everyone’s situation is a little different. And I think it’s important for us to realize that and try to understand where we can help because what’s going on in our community right now is so many businesses are getting shut down, so many people getting laid off, all these kids out of school that relied on meals. It’s making a huge impact on families and not in the best of ways. It’s important for us to realize that.”

Certainly, the greater NASCAR community has responded during this uncertain and unprecedented time.

The iconic Wood Brothers race team is raising money to purchase tablets for seniors – an effort to help keep the seniors in touch with family that may not be allowed to visit in their nursing homes and assisted living facilities.

Logano’s own Team Penske teammate Brad Keselowski’s Checkered Flag Foundation partnered with local groups to provide meals to healthcare workers. And his Keselowski Advanced Manufacturing company is helping produce face shields so desperately needed by healthcare workers.

Seven-time NASCAR Cup Series champion Jimmie Johnson is raising money for the Center for Disaster Philanthropy Inc., which will get the funds to groups helping in the fight against COVID-19. The effort is accepting $25 donations from fans, with each donation entering that person for a chance to win Johnson’s autographed race-worn shoes. This effort goes through April 6.

And of course, Denny Hamlin made big news with his eNASCAR iRacing Pro Invitational inaugural win at the virtual Homestead-Miami Speedway two weeks ago. He pledged to donate $100 for every lap he led, plus $5,000 for winning the race, to an effort headed by The NASCAR Foundation and Feed the Children working in the South Florida area. In all, Hamlin contributed $6,400 to the effort and his sponsor Coca-Cola matched the money, as did the Kevin Harvick Foundation.

And these are just a handful of the doing-good efforts by NASCAR stars and teams. The concern and generosity is real.

“There’s so much opportunity in front of us to help people and make a difference,” Logano said.