Fifth Third Bancorp (Nasdaq: FITB) today announced a multi-year marketing partnership with Roush Fenway Racing, beginning this season with four races as the primary sponsor of Matt Kenseth’s No. 17 Ford Fusion in the NASCAR Sprint Cup Series. A similar number of races for the following years will be announced at a later date.
Fifth Third will be the primary sponsor of Kenseth’s Ford at four Sprint Cup Series races in 2012 including:
-Sprint All Star Race in Charlotte, NC on May 19
- Quaker State 400 in Sparta, KY on June 30
- Crown Royal’s “Your Hero’s Name Here” race in Indianapolis, IN on July 29
- Pure Michigan 400 in Brooklyn, MI on August 19
“Fifth Third Bank is excited to partner with Roush Fenway Racing and Matt Kenseth on this Sprint Cup Series sponsorship,”said Greg Carmichael, executive vice president and chief operating officer of Fifth Third Bancorp. “Our organizations share many common values including a focus on teamwork and a desire to challenge the status quo to be the best at what we do. We are looking forward to working with the Roush Fenway Racing organization, and Matt Kenseth, to help drive our business and build the Fifth Third Bank brand.”
The partnership between Fifth Third Bank and Roush Fenway Racing was announced today at the NASCAR Hall of Fame in Charlotte where the paint scheme for the Fifth Third Ford Fusion was also unveiled.
“Fifth Third Bank is a leader when it comes to banking and I’m thrilled to be driving the Fifth Third Bank Ford Fusion starting with the Sprint All Star Race,” said Roush Fenway Racing driver, and winner of the 2012 Daytona 500, Matt Kenseth. “I’m looking forward to introducing Fifth Third Bank to all our loyal NASCAR fans.”
Headquartered in Concord, NC, Roush Fenway Racing is the winningest team in NASCAR history having won five championships in NASCAR’s top three divisions and more than 400 races in drag racing, sports car and stockcar racing.
“Roush Fenway Racing is excited to partner with Fifth Third Bank and help drive their business through a primary sponsorship of Matt Kenseth’s team. They are a well respected, innovative financial services organization with a long and rich history that shares our company’s passion for excellence and commitment to winning,” said Jack Roush, owner and founder of Roush Fenway Racing.