All-New Silverado Is Taking Over Daytona 500 Weekend

All-New Silverado Is Taking Over Daytona 500 Weekend GM Photo

Move over, performance cars: The all-new 2019 Chevrolet Silverado is taking over the Daytona 500. This weekend, Chevrolet will debut the new Silverado competing in the NASCAR truck series, a production Silverado will be the first truck ever to pace the Daytona 500, and a deserving fan will see it all unfold through a once-in-a-lifetime camping trip in the bed of a Silverado.

“The Daytona 500 weekend is home to some of the most memorable moments in racing,” said Jim Campbell, Chevrolet U.S. vice president of Performance and Motorsports. “This is an exciting opportunity to introduce the strongest, most advanced Silverado ever to race fans all weekend long.”

First new Silverado race truck since 2014

The Silverado Takeover begins today as the NASCAR Gander Outdoors Truck Series kicks off its 2019 season. With 232 wins, nine Manufacturers’ Championships and 13 Drivers’ Championships, Silverado has been the most successful truck to compete in the series since the inaugural 1995 race.

The Silverado will debut a fresh track livery this season. For the first time in five years, the race truck has been redesigned for the series and will align with the all-new 2019 Silverado RST.

Silverado is the first-ever truck to pace Daytona 500

On Sunday, Chevy will continue to make history as Silverado becomes the first truck to ever pace The Great American Race. Two-time Daytona 500 winner Dale Earnhardt Jr. will lead the pack for this unprecedented moment in the race’s 61-year history.

Powered by a production 6.2L V-8 engine and paired with a 10-speed automatic transmission, the pace truck delivers 420 hp and 460 lb-ft of torque with no performance modifications necessary to pace the field of NASCAR drivers.

Camping Experience at Hotel Silverado

The word “unforgettable” will take on a new meaning for a deserving fan and his closest family and friends. They will be the first to camp out at the Chevrolet Experience Center on the Daytona Motor Speedway infield.

Through a Chevy Cares partnership with the American Cancer Society, Joey Miller and his family will put the Silverado’s Durabed — the most functional bed of any full-size truck — to the test as they camp out in six Silverados equipped with tents at Hotel Silverado.

“When we heard Joey’s story, we knew we had to do something,” said Sandor Piszar, director of Chevrolet Truck Marketing. “Joey has raised a significant amount of donations for cancer research, and has inspired dozens of people to join his team. Hosting Joey and his family for the Daytona 500 is a small way Chevrolet can recognize his efforts for helping others.”

Tune into FOX Feb. 15-17 to catch the all-new Chevrolet Silverado during the Daytona 500 weekend.

2019 Chevrolet Silverado 1500

The all-new 2019 Chevrolet Silverado is the strongest, most advanced Silverado ever, delivering more capability and efficiency. Silverado offers more choice than competitors, with six powertrain options and eight trim choices, with each trim offering unique designs and capabilities to meet every need.

The all-new Silverado builds on its legacy of dependability with the segment-exclusive Durabed, the most functional bed in the segment, offering:  

  • Best-in-class cargo volume: The 2019 Silverado offers the most cargo volume in every bed length.
  • Higher-strength steel floor: Silverado features a roll-formed, high-strength steel bed floor.
  • More and stronger tie-downs: The Silverado now has 12 fixed tie-downs, and their strength has doubled to 500 pounds of force before bending. The Silverado also has nine moveable tie points for even more cargo flexibility.

Chevrolet PR

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