Old World Industries, the makers of PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment, has partnered with Stewart-Haas Racing (SHR), the championship-winning NASCAR team.
PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment will be the primary sponsor for driver Clint Bowyer and the No. 14 team for three Monster Energy NASCAR Cup Series races in 2019 with associate sponsorship on the No. 14 Ford Mustang at all other races.
“Old World Industries has successfully leveraged motorsports for decades to build strong brands and we’re incredibly proud to be a part of their history by representing PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment,” said Mike Verlander, Vice President of Sales and Marketing, SHR. “They have a lineage with Clint that goes back to his dirt late model teams and we’re happy to transcend PEAK Coolant & Antifreeze’s and BlueDEF’s grassroots racing efforts with Clint to the NASCAR Cup Series.”
“PEAK Coolant & Antifreeze and BlueDEF are synonymous with racing, from grassroots dirt late-model racing to NASCAR and NHRA and even Formula One,” added Bowyer, a winner of 10 NASCAR Cup Series races, including two this season that have earned him a spot in the exclusive NASCAR Playoffs. “They know that you have to have the best to compete and win, and it’s an attitude they promote on the racetrack because it’s the same attitude they use to make their products the best in the business. That’s the kind of mentality we have here at Stewart-Haas Racing. It’s a true partnership.”
This agreement expands an already aggressive and diverse motorsports portfolio for PEAK Coolant & Antifreeze and BlueDEF, with the leading automotive brands enjoying relationships in NASCAR, Formula One, NHRA and the Late Model Dirt Series. It also augments Old World Industries’ existing partnership with Haas F1 Team, which will expand in 2019 as the PEAK Coolant & Antifreeze and BlueDEF brands move from the nose of the racecars driven by Romain Grosjean and Kevin Magnussen to the much more visible rear-wing endplates.
“We get the best of both worlds with Haas F1 Team and Stewart-Haas Racing,” said Bryan Emrich, Chief Marketing Officer, Old World Industries. “The PEAK Coolant & Antifreeze and BlueDEF brands get global exposure and continued recognition domestically. The technology of Formula One and NASCAR help sell our products, as do the personalities we’ve aligned ourselves with. Clint Bowyer, Romain Grosjean and Kevin Magnussen are genuine people who engage well with our customers. Racing is a relationship business, and we’re extremely proud of the relationships we’ve fostered with Haas F1 Team and Stewart-Haas Racing.”
Old World Industries has been a leader in the development and distribution of high-quality automotive and heavy-duty products for more than four decades. For nearly the same amount of time, PEAK has been actively involved in motorsports as a way to highlight the excellence and competitive quality of its family of brands. From partnerships with such racing icons as Dale Earnhardt and John Force to title sponsorships of international series, specifically, the NASCAR PEAK Mexico Series, PEAK has successfully utilized motorsports to showcase PEAK Coolant & Antifreeze and BlueDEF Diesel Exhaust Fluid and Equipment.
PEAK Coolant & Antifreeze features patented, advanced technologies allowing for superior protection for all vehicles, both on pavement and off-road, and BlueDEF is the number one brand of Diesel Exhaust Fluid in the United States.