No. 96 Driver Jeffrey Earnhardt isn't just racing for the checkered flag this season. Over the next several Races, beginning with the Monster Energy NASCAR Cup Series Bank of America ROVAL 400, starting at 2 p.m. this Sunday, September 30, Earnhardt will also be joining Susan G. Komen®’s fight to save lives from breast cancer.
The “Fueled By Hope” No. 96 Toyota will definitely stand out in the field with its pink paint scheme, pink wheels, and clear challenge for everyone to text KOMEN to 50555 to help raise funds to support the world’s leader in breast cancer research and patient support.
For Xtreme Concepts and iK9 CEO Landon Ash, it’s personal, as he lost both parents to cancer. The car is a tribute to his late mother Suzanne Bashinsky, who passed from breast cancer in June 2010. The car also provides an opportunity to help the millions of people currently affected by the disease and to help fund research to end breast cancer for future generations.
Driver Jeffrey Earnhardt is passionate about this initiative. “It’s an honor running a Susan G Komen car to support their fight against breast cancer, which affects so many people,” says Earnhardt. “It’s awesome to help them in the fight for the cure. As a team, we want to show the same grit, hard work, and drive we have on the track in the important fight against breast cancer. We want to do all we can to make a difference in this battle, and I can’t wait to run this unique design in the No. 96 this weekend."
More than 250,000 women in the U.S. are estimated to be initially diagnosed with breast cancer this year alone. While rare, breast cancer can occur in men, as well, with an estimated 2,550 new cases this year.
The entire Gaunt Brothers Racing Team, Xtreme Concepts and iK9 crews will be supporting Komen and the people and families it supports throughout the weekend, including appearances, fan engagement, Facebook Live events, and other promotions.
Jeffrey Earnhardt PR