For nearly a week beginning March 11, fans of Goody’s and BC Powders can help choose a race car paint scheme designed by wounded hero from Wounded Warrior Project, Cory Collins, and Victory Junction camper, Eleanor Bolton, with the assistance of renowned motorsports artist Sam Bass. The designs will be showcased on a race car during pre-race ceremonies on April 3 at the Goody’s Fast Relief 500 at Martinsville Speedway in Virginia.
As part of the Pick A Powder campaign (www.pickapowder.com), country music superstar Trace Adkins and racing legend Richard Petty have a friendly rivalry to see which pain relief powder – BC or Goody’s – is toughest on pain. One thing the stars do agree on is giving back to causes near to their heart – Wounded Warrior Project for Adkins and Victory Junction for Petty. Goody’s and BC are making both philanthropic organizations a pivotal aspect of the Goody’s Fast Relief 500.
“Connecting with our customers and engaging the Goody’s Fast Relief 500 fans is important to us,” said Traci Plate, brand manager at GlaxoSmithKline, the marketers of Goody’s and BC. “Giving them a voice in selecting this special paint scheme is a meaningful way of involving our fans. Through our efforts with the Pick A Powder campaign and partnership with Trace Adkins and Richard Petty, we are thrilled to highlight both worthy charities leading up to and during the race on April 3.”
Beginning March 11 and concluding March 17 at midnight ET, each day fans can “choose” their favorite paint scheme designs for BC and Goody’s by visiting either Goody’s Powder Facebook page or BC Powder Facebook page. Simply visit the “Pick a Paint Scheme” tab and “choose” your favorite design. The design with the most “likes” from each charity will be wrapped on a full-size race car. In addition, Bolton and Collins will ride in their designed cars as they circle the track during pre-race ceremonies. The winning designs will be unveiled at Martinsville.
On his first tour in Iraq in 2005, Collins was injured 27 days after arriving. While clearing a safe path for his Sergeant Major south of Baghdad, he ran over a 500-pound IED and was the only surviving member of his truck. After trying to mend 30 broken or shattered bones, he kept his leg for five years and recently had it amputated. Amazingly, within 34 days, Collins was walking again with the assistance of a prosthetic leg.
A second grader from Davidson Elementary School in Davidson, N.C., Bolton is eight years of age and has a medical condition called Spinal Muscular Atrophy, a motor neuron disease that affects the voluntary muscles that are used for activities such as crawling, walking, head and neck control, and swallowing. Bolton and her family first attended a family weekend at Victory Junction in February 2010.
In addition to all of this, fans have yet another way to support both charities. Adkins and Wounded Warrior Project are currently featured on specially-marked boxes of BC, and Petty and Victory Junction on select boxes of Goody’s. With each purchase made until March 31 of the BC and Goody’s specially-marked boxes, fans will help to give back to the organization affiliated with each brand.
Adkins and Petty have recorded messages in support of the charities that can be found on www.pickapowder.com. During the Goody’s Fast Relief 500, both charities will be presented a check from BC and Goody’s to continue their missions.
Glaxo-Smith Kline PR
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