1-800LoanMart will join Front Row Motorsports for five races this season as primary sponsor of the No. 26 Ford driven by NASCAR Sprint Cup Series Rookie of the Year contender Josh Wise. The lender will make its first appearance on Wise's Ford Fusion this weekend for the Kobalt Tools 400 on the fast oval of Las Vegas (Nev.) Motor Speedway.
The new partner will also appear as primary sponsor of the No. 26 for races at Auto Club Speedway, Infineon Raceway, Chicagoland Speedway and Phoenix International Raceway. 1-800LoanMart will also be an associate sponsor on Front Row Motorsports' No. 38 Ford, driven by David Gilliland, for those same five race weekends.
"This is a great company to come on board with our race team," said team owner Bob Jenkins. "As a businessman and entrepreneur myself, I can appreciate how they've built their business and their commitment to great customer service. And I think they're going to really hit on a great audience among NASCAR fans."
The Encino, Calif.-based lender, which launched in 2001, specializes in car title loans, serving customers in California, Arizona, New Mexico, Utah, Illinois, and Missouri. Similar to Jenkins' race team, the company started small, growing from 40 employees in 2008 to more than 200 today.
"We see a lot of similarities between 1-800LoanMart and Front Row Motorsports, so this is a perfect partnership," said Colby Estes, Director of Marketing for 1-800LoanMart. "We both started as a simple entrepreneurial idea and grew into successful businesses in an economic time when that's not so easy.
"We now have more than 200 team members who help thousands of people a month get the financial help that might otherwise be unavailable. In helping to support Josh and his rookie-season effort, we see a similar opportunity to help someone who's deserving but otherwise might not have gotten a chance."
Wise is currently leading the 2012 campaign for Sunoco Rookie of the Year in the Sprint Cup Series.
For more information about 1-800LoanMart or to check your loan eligibility online, visit www.800LoanMart.com.