Ollie’s Bargain Outlet Returns to Tommy Baldwin Racing After Successful Daytona 500
On the coattails of great exposurein the Daytona 500, Ollie’s Bargain Outlet will return to Tommy Baldwin Racing this weekend at Phoenix International Raceway as primary sponsor of Dave Blaney and the No. 36 Ollie’s Bargain Outlet Chevrolet in the Subway Fresh Fit 500. Blaney will attempt to qualify for the NASCAR Sprint Cup Series’ (NSCS) second event of the 2012 season on Saturday, March 3.
Ollie’s Bargain Outlet, one of America’s largest retailers of closeouts, salvage and surplus merchandise, joined TBR for the 54th running of the Daytona 500. An unexpected incident with a jet dryer led to a two-hour red flag with the No. 36 Ollie’s Bargain Outlet Chevrolet in the lead. The unexpected circumstance garnered TBR and Ollie’s Bargain Outlet substantial exposure during a peak time of the broadcast. Due to the success of the partnership at the Daytona 500, the Pennsylvania-based company decided to extend the relationship with TBR and Blaney.
“Dave Blaney and the TBR team did a great job at Daytona, and the Ollie’s car looked sharp out on the track,” said President and CEO Mark Butler of Ollie’s Bargain Outlet. “Not to mention the incredible coverage we got at the race and the outpouring of support from both our customers and Blaney fans. We’re happy to sponsor Dave and TBR again in Phoenix and get a second chance at Victory Lane.”
In the 2012erin Daytona 500, Blaney started in the 24th position and came home with a 15th-place finish. Although the finish moved the team into the 15th position in the 2012 NSCS Owner Points, the No. 36 Ollie’s Bargain Outlet team will once again have to qualify for this weekend’s race, as the locked in positions will be based on 2011 NSCS Owner Points.
“The coverage we received on FOX during the Daytona 500 broadcast was great for our company and Ollie’s,” explained Tommy Baldwin. “It made our partnership with Ollie’s much more lucrative. They decided to come back on board for Phoenix, and our team couldn’t be happier. Ollie’s is a great brand, and we are thrilled that we helped them get exposure to the millions of viewers that tuned into Monday night’s broadcast.”