Roush Fenway Racing is proud to announce a new primary sponsorship for the 2003 Cup Series Champion, Matt Kenseth and his No. 17 Sprint Cup team on behalf of the Zest® brand of bar soap and body wash. Zest will serve as the primary sponsor for four races during the 2012 Sprint Cup Series season for Kenseth starting with Las Vegas in March (March 11). The remaining three races of the sponsorship are slated for Daytona (July 7), Kansas (October 21), and Martinsville (October 28).
“NASCAR has some of the best fans when it comes to brand loyalty, so we’re looking forward to welcoming Zest® to our sport, and thrilled to have them as part of our Roush Fenway team,” said Kenseth, driver of the No. 17 Zest Ford.
“Partnering with the No. 17 Ford of Matt Kenseth and the Roush Fenway team is a natural fit for Zest®,” said Jim Daniels, President and CEO of High Ridge Brands, the owners of Zest® bar soap and body wash. “Matt and the Roush Fenway team are perennial winners with a loyal following who respect their ability to deliver high energy performances on the track and a first class, clean image off the track. We look forward to another successful year for Zest®, Roush Fenway, and of course, Matt and his No. 17 Zest Ford.”
The premiere of the No. 17 Zest Ford Fusion will take place on March 11, 2012 for the Kobalt Tools 400 at Las Vegas Motor Speedway. Kenseth boasts two Sprint Cup wins at the 1.5-mile oval at Las Vegas. The Kobalt Tools 400 will be broadcast on FOX Sunday, March 11th with television coverage beginning at 2:30 P.M. EDT and radio coverage provided by the Performance Racing Network.