Earnhardt Jr Explains His Social Media Approach - Speedway Digest

SPARTA, Ky.— After winning the 2014 Daytona 500, Dale Earnhardt, Jr. has become a prominent voice on social media.

Earnhardt Jr. uses Periscope after every race to interact with fans no matter how great or terrible his race was just hours prior. He uses Twitter on a regular basis to interact with fans and to answer their questions.

“Social media, I really have to hold back sometimes. I could do a Periscope everyday. I enjoy social media. I don’t want to be the guy on there too much. I am eager to do it. I love the sarcasm. You get to know everyone so much better because we really don’t have time to spend with each other. Social media is so funny,” said Earnhardt Jr.

How does Earnhardt Jr approach social media?

“I use Twitter as a message board just to goof around and laugh, have fun, and see what everyone else is asking about. I use Instagram as more of a story telling with pictures and videos. It’s a blast. I have enjoyed it a lot,” said Earnhardt Jr.

If you don’t already, you can follow Earnhardt Jr on Twitter and Instagram @DaleJr.

Author
Recent Posts

Caleb Whisler

I am 19 years old from Atlanta, GA. I have been following motorsports since I was born. Motorsports has been "passed down" in my family. I am named after NASCAR Hall of Famer, William Caleb Yarborough, also known as Cale. Growing up in the southeast, racing was something that was a Sunday tradition after church. What an honor it is to share that passion with others.