TAG Heuer Eyewear announced today that it has entered into a multi-race sponsorship agreement with NASCAR Sprint Cup Series champion Kurt Busch and Phoenix Racing.
Busch, who will drive the No. 51 Chevrolet for Phoenix Racing in the entire 2012 Sprint Cup season, has a personal services agreement with the eyewear company.
TAG Heuer Eyewear will be featured as the primary sponsor on the No. 51 Chevrolet for the Feb. 18 Budweiser Shootout at Daytona (Fla.) International Speedway, where Busch is the defending winner. Additionally, TAG Heuer Eyewear will serve as an associate sponsor on the No. 51 Chevrolet during the 54th running of the Daytona 500 on Feb. 26 and again on March 11 for the Kobalt Tools 400 at Las Vegas Motor Speedway, Busch’s hometown track.
“To enhance its strong motor racing heritage and its passion for performance, TAG Heuer Avant-Garde Eyewear is very proud to be a part of ‘The Great American Race’ and other premier NASCAR events,” said Pascal Brouard, CEO of TAG Heuer Eyewear, Chairman and CEO Groupe Logo. “Kurt joined the TAG Heuer Eyewear team of ambassadors in 2010 and we have enjoyed working with him. The sponsorship program with Kurt and Phoenix Racing will further build our brand with Kurt and is a natural extension of our ongoing relationship.”
“TAG Heuer Eyewear has been a great partner of mine and this is a big deal for them to step up and sponsor Phoenix Racing and me for a few races this year,” Busch said. “I consider myself very fortunate to be affiliated with such a great brand and to have their strong support. I’m proud to carry the colors of TAG Heuer Eyewear on the No. 51 Chevrolet starting with Budweiser Shootout. As the defending race winner, we’re going to give it all we have to get back to victory lane.”
The Budweiser Shootout, the Daytona 500 and the Kobalt Tools 400 will each air live on FOX