Sponsorship Announcements Rule Thursday at CMS

Thursday, Oct 06 1854

It was announced today that Maaco will join Martin Truex Jr. and Furniture Row Racing this weekend at Charlotte Motor Speedway.

 

Maaco is a Charlotte-based company and provides auto paint and collision repair company. They will join Furniture Row for one race as the rear quarter-panel sponsor.

 

“We’re proud to partner with Martin Truex Jr., and Furniture Row Racing for the Charlotte race. He’s a great driver, and even more important, a great representative for the hundreds of Maaco franchisees who will be cheering him on this Saturday night,” said Jason Ryan, President of Maaco Paint and Collision.

 

“Anytime you can have a Charlotte-based company displayed on your race car it carries a special feeling of pride, knowing that you are being supported locally in the hub of NASCAR racing. It is even more special to have Maaco, a leader in its industry, on our car at a Charlotte Motor Speedway race, which is not only their home track but also a home track for a majority of drivers competing this weekend at the historic oval,” said Truex Jr.

 

“From a business standpoint, when you have an industry-leading company such as Maaco supporting your team it can only serve as a resume builder while seeking additional sponsorship,” said Joe Garrone, president of Furniture Row Racing.

 

Joining Furniture Row in announcing new sponsors, Hendrick Motorsports joined in the day of sponsorship announcements.

 

UniFirst and Hendrick Motorsports struck an eight year agreement to sponsor the no. 5 Chevrolet. UniFirst is a workwear and textile service company. The contract will run through 2023.

 

Unifiers will be the primary Sprint Cup sponsor for 2016 and 2017, with the sponsorship increasing to three primary races annually from 2018-2023. They will be one of the full season associate sponsors of the No. 5.

 

The primary sponsorship for 2016 will debut at Talladega Superspeedway and Martinsville Speedway.

 

“UniFirst is excited to be a primary sponsor of Kasey and Hendrick Motorsports,” said Adam Soreff, director of marketing and communications for UniFirst. “This partnership is a great opportunity for our company because Hendrick Motorsports is one of the premier -- and most highly respected -- teams in professional auto racing. UniFirst’s broad customer base, which includes 300,000 business locations across North America, employs thousands of enthusiastic NASCAR fans, so this relationship is a natural fit. We’re extremely proud to have the UniFirst brand represented in such a dynamic atmosphere.”

 

“When a sponsor feels strongly enough to commit for eight years, it sends a clear message,” said Rick Hendrick, owner of Hendrick Motorsports. “There’s tremendous excitement about the opportunities our team and our sport present for UniFirst. They have a reputation for world-class service, the highest quality products and services, and having incredible people. We share a similar mindset and culture, and we’re looking forward to working together across our entire organization.”

 

“UniFirst will be a great addition to our partners at Hendrick Motorsports,” Kahne said. “They’re a reliable company that we’ve worked with at Kasey Kahne Racing for a long time, so I was happy to hear they are coming on board. I’m looking forward to having them as part of the No. 5 team and working with them in the years to come.”

Caleb Whisler

I am 19 years old from Atlanta, GA. I have been following motorsports since I was born. Motorsports has been "passed down" in my family. I am named after NASCAR Hall of Famer, William Caleb Yarborough, also known as Cale. Growing up in the southeast, racing was something that was a Sunday tradition after church. What an honor it is to share that passion with others.