As the new Official Workwear Provider of Hendrick Motorsports, UniFirst will be a two-race primary sponsor in both 2016 and 2017, with the relationship increasing to three primary races annually from 2018-2023. In addition, UniFirst will be a full-season associate sponsor of the No. 5 team.
UniFirst will make its Sprint Cup Series primary sponsorship debut later this season with back-to-back races Oct. 23 at Talladega Superspeedway and Oct. 30 at Martinsville Speedway.
“UniFirst is excited to be a primary sponsor of Kasey and Hendrick Motorsports,” said Adam Soreff, director of marketing and communications for UniFirst. “This partnership is a great opportunity for our company because Hendrick Motorsports is one of the premier -- and most highly respected -- teams in professional auto racing. UniFirst’s broad customer base, which includes 300,000 business locations across North America, employs thousands of enthusiastic NASCAR fans, so this relationship is a natural fit. We’re extremely proud to have the UniFirst brand represented in such a dynamic atmosphere.”
UniFirst is one of North America’s largest workwear and textile service companies, providing managed uniform, protective clothing, custom corporate image apparel, and ancillary facility services programs to businesses in virtually all industries. As part of the new relationship, UniFirst will supply work clothing and uniforms to Hendrick Motorsports and sister company Hendrick Automotive Group, which is the largest privately held retail automotive organization in the United States.
“When a sponsor feels strongly enough to commit for eight years, it sends a clear message,” said Rick Hendrick, owner of Hendrick Motorsports. “There’s tremendous excitement about the opportunities our team and our sport present for UniFirst. They have a reputation for world-class service, the highest quality products and services, and having incredible people. We share a similar mindset and culture, and we’re looking forward to working together across our entire organization.”
Since joining Hendrick Motorsports in 2012, Kahne, 36, has earned three Chase for the NASCAR Sprint Cup berths and five race wins with the No. 5 team. The Enumclaw, Washington, native has 17 career victories, 27 pole positions and 166 top-10 finishes in NASCAR’s top division.
“UniFirst will be a great addition to our partners at Hendrick Motorsports,” Kahne said. “They’re a reliable company that we’ve worked with at Kasey Kahne Racing for a long time, so I was happy to hear they are coming on board. I’m looking forward to having them as part of the No. 5 team and working with them in the years to come.”