Friday, Jul 01

Speed Stick® and NASCAR Driver Cole Whitt Engage Fans at Kentucky Motor Speedway on 7/7 - 7/9

Speed Stick® and  NASCAR driver Cole Whitt continue to celebrate year three of their partnership during the 2016 racing season.

This week Speed Stick® will be hosting Fan Events at Kentucky Motor Speedway aimed at celebrating those who echo the driver's courage to step up and crush self-doubt in high pressure situations, with a chance to meet Cole Whitt and win great prizes.

"When I climb behind the wheel, I know that I'm about to enter a race against the best drivers in the country.  That thought can be nerve-wracking," said Whitt, driver of the number 98 Speed Stick® stock car.  "It's important to stay focused and embrace the high-pressure moments head on; Speed Stick® is present in those moments to remind me that I got what it takes.  It keeps me cool during the pressure moments of any race, which allows me to stay focused on the finish line."

Fan Event Dates & Times

  • Thursday 7/7/2016 from 12 PM to 8:30 PM
    Highlight: Timmy Hill will make an appearance at the Speed Stick Booth
  • Friday 7/8/2016 from 11 AM to 8:30 PM
    Highlight: Cole Whitt will make an appearance at the Speed Stick Booth
  • Saturday 7/9/2016 from 9 AM to 7:30 PM
    Highlight: Cole Whitt will make an appearance at the Speed Stick Booth

"We are looking forward to continuing to celebrate Cole's performance and support him as he tackles a new race this weekend." said Bill Van de Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. "As a young driver, Cole consistently remained focused and calm during the most intense and pressure-filled moments. We are encouraging his fans to demonstrate the same resilience and determination as they tackle their own personal goals."

Speed Stick® will continue to support Whitt this year through sponsored races, including the Crown Royal 400 at the famed Indianapolis Motor Speedway also in July, and the Can-Am 500 at Phoenix International Raceway in November.

Speed Stick® is a line of antiperspirants designed to provide superior sweat protection, keeping guys dry in moments that matter – like taking on NASCAR's elite drivers head-to-head on the race course. To learn more about Speed Stick® products, please visit

Colgate-Palmolive PR


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