NASCAR fans should prepare to “get Vampt” again. Vampt Beverage Corp. will return to the No. 38 Ford of Front Row Motorsports for the race weekend at Phoenix (Ariz.) International Raceway, November 11 to 13. Phoenix native J.J. Yeley will once again man the wheel of the Vampt Ford Fusion, which will make its second appearance in the NASCAR Sprint Cup Series this season.
The Vampt Ford Fusion nearly went to Victory Lane in its NASCAR debut at Atlanta (Ga.) Motor Speedway in September. All eyes were on Yeley in the Vampt machine as he led the race as it was red-flagged for rain about two-thirds through the scheduled 325 laps. If the rains had continued and the race had been called, Yeley and Vampt would have been credited with the win. The race was later restarted and the team went on to finish 25th after capturing the attention of millions of race fans over the course of the race weekend.
“We had a great race weekend with J.J. and Front Row at Atlanta,” said Ian Toews, Vampt founder and chairman. “We couldn’t have dreamed we’d get as much exposure as we did in our first venture into NASCAR. With Phoenix being another big market for us and also J.J.’s hometown, we’re excited to partner with the team again to show NASCAR fans what we’re all about.”
Vampt’s initial product offering includes two agave-infused, ready-to-drink malt beverages – Vampt SMOOTH TALKER™ and Vampt MIDNIGHT WARRIOR™ – available in select markets, including Phoenix. Both the nectarine SMOOTH TALKER™ and citrus MIDNIGHT WARRIOR™ flavors have 8-percent alcohol by volume, offering less sweetness and more alcohol content than other malt beverages.
“I can’t wait to have Vampt back on the No. 38 Ford Fusion at Phoenix,” Yeley said. “We had an amazing first run with them at Atlanta. The whole race weekend and everything we did with them was a huge success, so we’re glad to have them back. Phoenix is a great place to have them on board because it’s a big market for them and it’s also my hometown so that makes it even more special.”
Microsoft Makes Its Front Row Debut
One of the biggest names in technology will make its first appearance on a Front Row Motorsports car at the Phoenix race. Microsoft Office 365 will be an associate sponsor on Yeley’s No. 38 car. Look for the familiar logo on the C-post of his Ford Fusion.
“It’s great to have both Vampt and Microsoft on our No. 38 car for Phoenix,” said team owner Bob Jenkins. “We’re working hard as a team to bring new companies to the sport and showing them what we can do for them. We’re not surprised that, once they see what the partnership can do, they want to come back again.”
FRM PR
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