Nathan's Famous is continuing its mission to surprise unsuspecting fans and perform random acts of kindness across the nation throughout 2016 as the brand celebrates its 100th anniversary. Last Friday, at Charlotte Motor Speedway, Joan Watts, of Bessemer City, N.C., was recognized as one of Nathan's Famous "Ultimate Fans."Watts recently shared her affinity for the brand on the Nathan's Famous website, detailing how she first experienced the flavor of a Nathan's Famous Hot Dog just down the street from Charlotte Motor Speedway and now it's the only brand of hot dogs that her family puts on the grill.
Watts did not know that the simple act of posting her story would lead the legendary hot dog company to show her just how much her loyalty is appreciated. Nathan's Famous invited Watts and her family to Charlotte Motor Speedway to experience all of the festivities All-Star Race Weekend has to offer, as guests of the world-famous hot dog company.
The surprises began when representatives from Richard Petty Motorsports greeted Watts and escorted her and her family to the garage area for a tour. Upon entering the garage, Aric Almirola, driver of Richard Petty Motorsports' No. 43 Ford Fusion, introduced himself, took photos with and signed autographs for the group. Almirola then took things one step further and presented Watts with a $1,000 Food Lion gift card, Nathan's Famous apparel and finally, free Nathan's Famous hot dogs for one year.
"Joan is a huge racing fan and we learned that she had never been to a race before, even though her first experience eating a Nathan's Famous hot dog was just down the street from Charlotte Motor Speedway," said Wayne Norbitz, executive board member and 26-year president of Nathan's Famous. "We're so thankful for loyal fans like Joan. We're even more excited to provide her the opportunity to attend her first race and enjoy Nathan's Famous products with her family for the next year when she visits our friends at Food Lion!"
Friday's event was part of Nathan's Famous' national "Ultimate Fan Nation" campaign. Over the course of the year, Nathan's Famous is reflecting on its history while engaging fans with new opportunities to enjoy the flavor they have come to love. Special offers will be available for fans via NathansFamous.com, and the company's Facebook and Twitter pages. Nathan's Famous will also feature members of its "Ultimate Fan Nation" on its social media channels.
Highlights of the Nathan's Famous 100th anniversary celebration include a special promotion over the upcoming Memorial Day Weekend, the annual Nathan's Famous International Fourth of July Hot Dog Eating Contest in Coney Island, and a special-event based in New York City in early September. Fans can now have their Ticket to Fun punched as part of an online, summer-rewards program featuring games, prizes and exclusive branded merchandise, by visiting NathansTicketToFun.com.
Smithfield Foods is the licensee of Nathan's Famous pre-packaged hot dogs.
To learn more about Nathan's Famous and its products, please visit www.nathansfamous.com.