Bosch Extends Partnership with NASCAR - Speedway Digest

Bosch Automotive Aftermarket North America has announced a multi-year extension to its NASCAR partnership. In 2012, when NASCAR switched from carbureted to fuel injected engines, Bosch became NASCAR’s exclusive oxygen sensor. Now, Bosch fuel injectors and fuel pumps have been added to expand the agreement.

“Bosch is very excited about expanding our relationship with NASCAR,” said Tony Pauly, director of advertising and brand management, Bosch Automotive Aftermarket North America. “As the global leader in fuel injection technology, including gasoline direct injection (GDI), the addition of Bosch fuel injectors and fuel pumps to oxygen sensors seemed the natural next step.”

As partners, Bosch and NASCAR work together to maximize performance on the track. The knowledge and insights gained from that partnership are then incorporated into the quality parts Bosch supplies for passenger vehicles of all makes and models.

“Fuel injection technology is utilized in all NASCAR Sprint Cup Series race cars, from fuel pumps and injectors to the spec Bosch LSU4.9 oxygen sensor,” said Matt Anderson, senior calibration engineer, Bosch Engineering Group. “Partnering with NASCAR allows Bosch to showcase its technology in the most extreme environments,” he added.

The partnership also offers Bosch a unique platform from which to connect with customers, technicians and motorists alike. “Unlike other major sports that have high regional loyalty, NASCAR events have a loyal following across the country for all drivers,” said Pauly. “This affords Bosch the opportunity to demonstrate its expertise in precision engineering and durability on a national platform that resonates with the large NASCAR fan base.”

NASCAR places high value on its partners as both technical resources and promotional partners. “Through our expanded partnership, NASCAR will benefit from the technical expertise and high quality parts that Bosch delivers,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. “NASCAR continues to be an effective demonstration platform for our partners and our fans have proven to support the brands that help drive competition on the track.”

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Adam Sinclair

NHRA, IHRA, Motocross and other forms of motorsports Staff writer
About Me: Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of travelling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week. Adam has spent the last three years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.Be sure to tune in for his weekly sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.