Jockey Celebrates National Underwear Day by Unveiling Chastain Paint Scheme for Richmond - Speedway Digest

This Sunday, NASCAR fans will get an unexpected look inside Ross Chastain’s No. 1 Trackhouse Racing Chevrolet, thanks to an attention-grabbing new paint scheme from Jockey International Inc. (Jockey).

The car’s bold artwork will create the illusion of transparency, depicting Chastain seated directly inside the vehicle in nothing but his Jockey® Infinite Cool boxer briefs. This playful paint scheme aims to capture the attention of race fans in the stands and on television while highlighting the superior cooling benefits of newly launched Jockey® Infinite Cool underwear.

Featuring a cooling mesh pouch with new Jockey Heatwick technology, Jockey Infinite Cool underwear absorbs and transfers heat away from the body to stop sweat before it starts – perfect innovation for inside a race car or taking in the race from the stands on a hot August day.

In celebration of National Underwear Day on August 5, Jockey has introduced this unique paint scheme, giving fans a look under the fire suit. Celebrating all things underwear aligns seamlessly with Jockey’s introduction of the Infinite Cool line, designed to provide ultimate comfort and breathability. This integration brings a fun, engaging element to the race, reminding fans of the importance of wearing high-quality undergarments on a hot summer day.

“I love this unique collaboration with Jockey,” said Ross Chastain. “The new paint scheme is a cheeky way to showcase the incredible comfort of Jockey Infinite Cool underwear. Racing in the summer heat can be intense, and knowing I’ve got the best cooling gear on makes all the difference. I can’t wait to hit the track and see the fans’ reactions!”

A similar paint scheme will adorn Daniel Suárez’s No. 99 in Michigan on August 18. Jockey International, Inc. (Jockey) joined Trackhouse Racing as a team sponsor in 2022. Since then, the nearly 150-year-old, family-owned apparel brand has adorned No. 1 and No. 99 Chevrolets.

“Having dynamic partners like Trackhouse Racing allows us to push the boundaries of traditional paint schemes and showcase the Jockey brand and our innovative underwear and apparel in a memorable and impactful way,” said Tom Hutchison, VP of Marketing at Jockey. “Ross and Daniel’s willingness to fully embrace this bold Jockey Infinite Cool design speaks volumes about their shared commitment to make a statement on the track. This unique design is not only a fun way to engage race fans but also a powerful visual about the comfort and breathability of our Infinite Cool underwear, even in the intense conditions of a NASCAR race in the heart of summer.”

*NO PURCHASE NECESSARY. Void where prohibited. Starts on August 5, 2024 and ends on August 12, 2024. Open to United States residents, eighteen (18) or older. Winner will receive a $300 Jockey® gift card equivalent to a 1-year supply of underwear. See entry details and complete official rules at Jockey.com/underwearforayear. Sponsor: Jockey International, Inc., Jockey.com.

Jockey/Trackhouse Racing PR