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3M Automotive Aftermarket and NASCAR Announce Partnership for Five Years

Friday, Nov 06 1935
NASCAR® and 3M Automotive Aftermarket Division today announced a five-year extension to their long-standing Official Partnership. As part of the agreement, 3M Automotive Aftermarket will continue its nearly two-decade NASCAR Sprint Cup Series contingency sponsorship that provides many of its innovative automotive products and solutions used in race cars and race shops throughout NASCAR.

As an Official Partner, 3M Automotive Aftermarket Division will continue to carry the NASCAR bar mark on key product categories sold to car enthusiasts everywhere and to professional auto repair shops. In addition, the division will collaborate with the NASCAR R&D Center to integrate 3M automotive products and solutions into the sport.

“For years, 3M has provided science-driven products to solve NASCAR’s toughest challenges in the garage, in the car and at the track, and we are very proud of this long-standing and successful relationship,” said Laurie Altman, vice president and general manager, 3M Automotive Aftermarket Division. “Race teams can continue to have access to advanced 3M solutions that save time in car construction, enhance the paint process and make repairs easier during a race weekend. Our customer base is rich with fans of the sport, and this relationship allows us to spend time with those fans over several race weekends.” 

3M Automotive Aftermarket Division will kick off its partnership with NASCAR during the 2016 Daytona 500®. 

“Our long-standing partnership is driven by the authentic integration of 3M products across our sport,” said Steve Phelps, executive vice president and chief marketing officer, NASCAR. “This agreement continues the recent trend of innovative companies partnering with NASCAR to ensure we deliver the best racing product in the world.”

3M automotive products keep the world on the move, with innovative solutions for building, repairing and maintaining vehicles. From the collision repair professional to the individual vehicle enthusiast, people around the world trust 3M products to protect, repair and keep their vehicles looking showroom new.  And 3M’s commitment to this industry extends beyond product performance to a careful stewardship of the world’s resources and environment. Serving the needs of its customers has made 3M a trusted leader in vehicle care and repair, and 3M is dedicated to earning that trust each and every day.

For more information about 3M automotive products, contact 1-877-MMM-CARS, contact your local 3M Distributor or 3M Sales Representative or visit the website at Follow 3M AAD on Facebook at and on twitter @3M_Collision and Instagram @3MCollision.


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