TrueTimber® and Earnhardt Outdoors announced today that NASCAR driver Dale Earnhardt Jr. will become the face of TrueTimber Camo, a product innovator of realistic camouflage patterns that offers better concealment and versatility in the outdoors. The landmark deal for Earnhardt Jr. includes an investment for an equity partnership in TrueTimber with partners Rusty Sellars, the founder, and Johnny Morris of Bass Pro Shops.
TrueTimber is based in Inman, S.C. and founded by Sellars, his wife, Paige Sellars, and their sons Hunter and Cody Sellars. TrueTimber Camo products are available across the U.S. and Canada at truetimber.com, the JR Nation Retail Store, the JR Nation online store, Bass Pro Shops, NASCAR.com, and other outdoor retailers.
JR Motorsports PR
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