The nearly century-old New Era Cap, a leading worldwide brand, will be the official headwear for Harvick and KHI Management, an athlete-representation and sports-marketing agency. New Era Cap, which annually produces more than 50,000,000 caps, has partnered with some of the greatest leagues, teams and artists in the world. The company is the exclusive and official on-field cap provider for all Major League Baseball (MLB) teams and their Minor League affiliates, the National Football League (NFL) and select international baseball teams. The global lifestyle brand, whose products are sold in more than 80 countries, became the first official supplier for MLB in a 1993 blockbuster agreement.
"I couldn't be more proud to partner with New Era and wear their iconic caps," Harvick said. "I'm also looking forward to launching a new marketing campaign with them that includes my wife, DeLana, and our son, Keelan. Not only are New Era's products of the highest quality, they are comfortable and fashionable. Through four generations of business, they have demonstrated passion and persistence -- the same qualities we employ every weekend at a NASCAR race."
New Era, founded in 1920, also has agreements with other licensed entities, including the National Hockey League (NHL), National Basketball Association (NBA), NASCAR, National Rugby League, National Lacrosse League, Little League Baseball, US Soccer and more than 200 colleges and universities across the nation. The company has revolutionized the headwear industry by manufacturing high-quality products that transcend time, sport, culture and fashion.
"We are extremely excited to partner with Kevin," said Darrell De Bey, Category Director for New Era Cap. "He is a world-class athlete in his prime and is a tremendous ambassador for our brand. Kevin sets an excellent standard for other athletes to meet and is a positive role model for the next generation. We look forward to our future together and wish him all the best in the upcoming Chase."