Bebida Beverage Company (OTCmarkets: BBDA) (BeBevCo) a developer, manufacturer and marketer of relaxation and energy drinks announced today another major milestone In the marketing of their flagship product KOMA UNWIND Relaxation Drink. An agreement has been reached with FAS Lane Racing for KOMA UNWIND to be the primary sponsor for NASCAR star Kenny Schrader who will be driving in this week’s NASCAR Sprint Cup Pure Michigan 400 at Michigan International Speedway. The race will be carried live on ESPN at 1:00 PM Eastern time this Sunday, 21 August, 2011.
BeBevCo CEO and KOMA UNWIND developer Brian Weber and FAS Lane owner Frankie Stoddard have known one another since the late 80’s when they were both involved in the NASCAR Busch North Series. After some recent negotiations, a deal was made between the two to expand the brand and help build for the future of KOMA UNWIND.
“After the tremendous opportunity to have a product placement partnership in the most recent J-Lo music video (I’m into you) which has had nearly 63 million views on YouTube, we are once again giving our KOMA UNWIND relaxation drink a major marketing boost with the opportunity that Frankie and his organization brings,” said Brian Weber, CEO of BeBevCo. “Having Ken Schrader, such a popular and tenured NASCAR driver who has driven for sponsors such as Budweiser, M & M’s, Kodiak, Skoal, Red Barron pizza and many others, is icing on this cake,” added Weber.
“We hope that the legions of race fans reach out to us, join on Facebook & follow us on Twitter and ask their local retailers ‘Where is the KOMA UNWIND?’ But most of all help us keep the momentum going for a relaxation revolution. Millions of Americans suffer from stress, anxiety and sleep issues; KOMA UNWIND is the answer you have been waiting for,” said COO Daisy Ramirez.
Fas Lane Racing PR
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