BK Racing and Bad Boy Mowers announce partnership for Talladega

Sunoco Rookie of the Year contender Cole Whitt will sport the colors of Batesville, Ark., based Bad Boy Mowers, Inc. for the final NASCAR Sprint Cup Series restrictor plate race of the 2014 season at Talladega Superspeedway.


Bad Boy Inc. began operation in 1998, with the sole purpose of producing the Bad Boy zero-turn commercial lawn mower. The Bad Boy Mowers research team started working with one goal in mind: to develop the strongest, most durable zero-turn mower available and to deliver excellent quality of cut, reliability, productivity and comfort. Bad Boy Mowers are now manufactured, assembled, and stored in multiple facilities comprising over 850,000 square feet in Batesville, Arkansas. Bad Boy Mowers has a specially equipped fleet of tractor trailer rigs that ensure the mowers arrive directly to dealers all across the country completely assembled, factory inspected and ready to mow. 


"Bad Boy Mowers is excited about partnering with Cole Whitt for the final NASCAR Sprint Cup Series restrictor plate race of the 2014 season at Talladega Superspeedway ", stated Bill Hurst, Racing Director for Bad Boy Mowers. We're looking forward to reaching all the great fans that follow the race across the country and on social media. We feel this partnership will be a great way to generate some excitement for our company and reintroduce the Bad Boy Mowers brand to the racing industry."


"There is nothing better than an American success story like Bad Boy Mowers," said Anthony Marlowe co-owner of BK Racing.  "Bad Boy Mowers, their state of the art manufacturing muscle, and team simply build a better lawn mower for a better value. We are very proud to have them support Cole Whitt, BK Racing and to be joining us in the suspense of Sunday's Sprint Cup race at Talladega Superspeedway."   


"I am very excited to have Bad Boy Mowers on my No.26 Toyota Camry this weekend", said Whitt. Talladega is a place that simply anything can happen. If we put ourselves in the right position on Sunday we could end with a great finish or even a win."


BK Racing PR