Nathan's Famous and KaBOOM! brought a piece of Coney Island to the students of Washington Elementary School and surrounding community this week. The world famous hot dog company and the national non-profit dedicated to giving kids the play they need to thrive honored the school by bringing their Ready. Set. PLAY. program to the Harvey, Ill., area. With the program, which was created earlier this year, Nathan's Famous and KaBOOM! have been able to celebrate active play and honor the "playmakers" who are making play possible in communities around the country.
Washington Elementary School was chosen for this event because of their commitment to promoting better physical activity and inclusive play for their students and local community. Earlier this year, the school district and community teamed up with KaBOOM! to build a new playspace in their neighborhood and just recently, completed a community garden.
"We are excited to celebrate the students of Washington Elementary School and the surrounding community with an afternoon of fun and play," said Mike Paribello, senior director of marketing for the John Morrell Food Group, a subsidiary of Smithfield Foods and licensing partner of Nathan's Famous. "We teamed up with KaBOOM! earlier this year to create Ready. Set. PLAY. as a way to honor those who are trying to make a positive impact on not just the lives of children, but for communities as a whole, by promoting and protecting active way. We've had a lot of fun hosting these events and bringing a taste of Coney Island to youth and communities across the country."
"The fundamentals of balanced and active lifestyles begin at home with our parents and in our communities," said KaBOOM! CEO and Founder Darell Hammond. "With support from Nathan's Famous through Ready. Set. PLAY., we are able to bring play opportunities to communities across the nation and inspire kids and families to incorporate play in their everyday lives."
The fun-filled afternoon included the flavors of Coney Island with delicious Nathan's Famous Hot Dogs, carnival-like games, the No. 43 Nathan's Famous Ford show car and giveaways. A drawing was also held at the event with four students winning tickets to the NASCAR Sprint Cup Series race on Sunday, September 14 at Chicagoland Speedway in Joliet, Ill.
"Bringing District #147 families together to have a good time is a great benefit to not only the families but to the community and the school," said Gayle Bradburn, District Instructional Coach. "We are honored to have such a fun event through Ready. Set. PLAY. and are truly thankful for the support of organizations such as Nathan's Famous and KaBOOM!"
Nathans Famous PR