Expands Partnership with Hillman Racing and Landon Cassill, one of the fastest-growing online automotive websites, announced today a three-race NASCAR Sprint Cup Series partnership with driver Landon Cassill and Hillman Racing as primary sponsor of the No. 40 Chevrolet SS beginning with this weekend’s 5-hour Energy 400 race event under the lights at Kansas Speedway.  Building on the success of its sponsorship of Cassill and the No. 40 in the Daytona 500, will also serve as the primary sponsor of the No. 40 Chevrolet SS at Indianapolis Motor Speedway (July 27) and Talladega Superspeedway (October 19), where just last week Cassill posted a Sprint Cup Series career-best 11th-place finish.

“Coming off an 11th-place finish at Talladega last week and then having expand its relationship with us is really important for our growing organization,” said Cassill, the 24-year-old Cedar Rapids, Iowa, native that has driven for the likes of Dale Earnhardt Jr. and football great Randy Moss and earned 2008 NASCAR Nationwide Series Rookie-of-the-Year honors.  “We started the season with a 12th-place finish in the Daytona 500 with on the car and, as a team, have shown the type of promise that companies want to be a part of as they grow their involvement in the sport.”

“This sponsorship is another great opportunity for the NASCAR community to get to know the brand,” said CEO, Sean Coffman. “We look forward to working with Landon and the Hillman racing crew again. Being involved with NASCAR has provided with the opportunity to bring shoppers to the inventory of our nearly 17,000 member dealers.”

Advertising at the national level has increased brand awareness and positioned the company as a well-known and recognized brand among the dealer community as well as the general consumer. Online advertising, national television campaigns, and numerous sponsorships have allowed to reach new users, build a stronger following, and focus on helping the consumer find the perfect vehicle.

Hillman Racing PR