For the first time since 2009, Richard Childress Racing (RCR) and Rheem are teaming up on the race track and the partnership takes center stage this weekend in Sonoma, Calif., for the running of the Save Mart 350 at Infineon Raceway. Rheem Tankless Water Heaters will take over as the primary sponsor for Kevin Harvick and the No. 29 Chevrolet Team for the first of four NASCAR Sprint Cup Series races this season. The relationship is an expansion of the existing program between Rheem and Kevin Harvick, Inc., which was established in 2007.
Rheem Manufacturing Company, based in Atlanta, Ga., produces Rheem Tankless Water Heaters, which have been featured in the Building Products Top 100 as one of the Top Green Products in the building industry today. The Top 100 list features new products and materials that are used by building professionals around the country.
In additional to the primary role on the No. 29 Chevrolet, Rheem has partnered with Infineon Raceway to create a strong presence at the facility with various track signage as well as hosting a number of the nation’s most influential contractors throughout the race weekend.
Rheem Tankless Water Heaters will be the primary for three additional events in 2011 with the Sept. 4 race at Atlanta Motor Speedway being the next event for the company. The Rheem Tankless Water Heater colors are also scheduled to adorn the No. 29 Chevrolet during the Oct. 2 event at Dover International Speedway and the Nov. 6 event at Texas Motor Speedway.
RCR Racing PR