Danica Patrick New Month, New Look

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In: NASCAR Cup Series News

In the spirit of breast cancer awareness, Danica Patrick is trading green for pink for the month of October.

Her iconic green No. 10 GoDaddy Chevrolet SS for Stewart-Haas Racing (SHR) will be pink for upcoming NASCAR Sprint Cup Series races at Kansas Speedway in Kansas City, Charlotte (N.C.) Motor Speedway, Talladega (Ala.) Superspeedway at Martinsville (Va.) Speedway.

The car was unveiled in New York City alongside the pink Chevrolet Camaro SS that served as the pace car for last month’s Sprint Cup Series race at Atlanta Motor Speedway and will also pace the field at Talladega and Martinsville.

Following up on a $50,000 donation to the National Breast Cancer Foundation along with the Public Interest Registry, GoDaddy’s “Round-up for Charity” lets customers round their purchase up to the nearest dollar with proceeds going to the foundation. In addition, GoDaddy is also donating a portion of proceeds from sales at Patrick’s merchandise trailer throughout the month of October.

Chevrolet will donate $200 for every lap the pink Chevrolet Camaro SS leads the field under caution for the Atlanta, Talladega and Martinsville races. Since 2011, more than $2.2 million has been raised for the American Cancer Society’s Making Strides Against Breast Cancer initiative. In addition to the pink pace car program, the activities have included dealership walks, national test drive promotions and national service rebate promotions.

The pink No. 10 GoDaddy Chevrolet SS takes to the track for the first time for Sunday’s Hollywood Casino 400 Sprint Cup race at Kansas.

Patrick scored her first career IndyCar Series pole at the 1.5-mile oval in July 2005 and has three top-10 results in IndyCar Series competition at Kansas. In addition, she finished in the top-15 in each of her two Nationwide Series starts at the track in 2011 and 2012.

Perhaps a little pink will provide good results for Patrick – while raising awareness for a very important cause.

TSC PR

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