The last time NASCAR fans saw Farm Rich on David Ragan's No. 34 Ford, he was celebrating in Victory Lane. Four months after Front Row Motorsports' historic win at Talladega (Ala.) Motor Speedway, the frozen snacks and appetizers brand returns to Ragan's car for this weekend's Federated Auto Parts 400 at Richmond (Va.) International Raceway.
Farm Rich partner Kroger will be included on the No. 34 car and host Farm Rich product demonstrations at more than 650 stores nationwide on race day. Ragan will also make a special appearance at the Kroger store at 9351 Atlee Road in Mechanicsville, Va., on Thursday, Sept. 5, from 6:30 to 7:30 p.m. to greet fans and sign autographs.
Richmond International Raceway is a track that Ragan enjoys and a place where he has seen success. He has three top-five and three top-10 finishes at the three-quarter-mile track.
Comments from Farm Rich team driver David Ragan heading to Richmond:
"Richmond is one of my favorite tracks. I've had some really good runs there in the past. It's all about getting good forward drive so you can get on the throttle and get underneath other cars. Usually we have a couple of long runs, and even a green-flag pit stop is not unheard of. If you can really work on your rear tires, getting them to grip under power, especially off Turn 4, where you're still trying to turn and you're under throttle, it can be a fun race. It's one of the more exciting races because a lot of guys are racing for that final Chase spot. So there will definitely be some excitement.
"Farm Rich will be on our No. 34 Ford Fusion. It will be their second race of the year. The only other race they've been on our Ford was at Talladega when we were able to win the race. We've got a great-looking car for Richmond. To have Farm Rich snacks on board, it's going to be a lot fun to see them there at the track. It's the first race where they're really activating.
"A lot of people are coming out, and they're tying in with Kroger, too. We'll be doing a store appearance in the Richmond area at a Kroger, too. So there's a lot of neat stuff associated with the race, not only with the Saturday night race but also the Thursday and Friday leading up to the race weekend. We'll have a lot of guests there, so it's going to be fun to get a good run in for everyone.
"Saturday night races are tough for the crew chiefs and engineers to really get a trend on how the rubber's laying down. The temperature changes a lot, just because you have a one-day show to get your car set up for the race and for qualifying, and then you come in the next day for a race that night. It's challenging. But we've got good notebooks. We've been on that schedule for a number of years. We've just got to look back and be smart with what adjustments we make."