As a major primary sponsor of Trackhouse Racing’s NASCAR Cup Series driver Ross Chastain, Busch Light is excited to bring its passion for NASCAR to the track and captivate fans by introducing its fresh, new ‘Iconic’ paint scheme, and first with Ross Chastain, at the annual Busch Light Clash on February 4.
The No. 1 Chevrolet will carry the Busch Light ‘Iconic’ paint scheme in races during the 2024 NASCAR Cup Series season including the annual Busch Light Clash, the Daytona 500, the Enjoy Illinois 300, the Go Bowling at the Glen, the ROVAL 400, the Championship Race in Phoenix and more.
In addition to the ‘Iconic’ paint scheme, Chastain will run additional Busch Light dynamic, specialty paint schemes in 2024, with Busch Light being the primary paint scheme for a majority of his races during the
2024 NASCAR Cup Series season.
“We’re so excited to see Ross on the track with our ‘Iconic’ paint scheme for the first time at the annual
Busch Light Clash,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at
Anheuser-Busch. “As part of our multi-year agreement with Ross and Trackhouse Racing, we’re igniting a new chapter in our NASCAR legacy and look forward to showing up in exciting ways on and off the track as we continue to bring fans closer to the sport they love, alongside their favorite beer.”
“I can’t wait to represent the Busch Light brand on the track in 2024 and race for the mountains with the fresh, exhilarating look of the ‘Iconic’ paint scheme,” said Chastain. “This new paint scheme isn’t just a change in appearance – it represents Busch Light’s ongoing commitment to the sport, and I’m looking forward to seeing fans be captivated by it throughout the season.”
“To have the official beer sponsor of NASCAR’s iconic logo on the No. 1 Chevrolet for Ross’ first race of the season is an honor, “says Trackhouse Founder and Owner, Justin Marks. “We’re so proud of Ross’ dedication to the sport that has gotten him to this point and can’t wait to crack a cold Busch Light in Victory Lane this year.”
Since the 1990s, the Busch family of brands has created countless opportunities to interact and engage with 21+ NASCAR fans, including unparalleled access to iconic drivers, the development of distinct paint schemes – from the “For the Farmers” design to the “Your Face Here” scheme and more and brand-led initiatives like a Pit Stop Wedding by the track in Las Vegas. Prior to Busch Light becoming the official beer sponsor of NASCAR in recent years, the Busch brand has had a longstanding commitment to the sport that dates back to 1979. For over 45 years, the beer brand has sponsored key programs, such as the Busch Pole Award and of course the Busch Light Clash. In 2024, Busch Light is proud to continue its investment in the sport with its partnership with Trackhouse Racing and Ross Chastain.
For additional information on the ‘Iconic’ paint scheme, Busch Light’s involvement with NASCAR and what’s to come around the track with Ross Chastain, 21+ fans can stay up to date by following Busch Light on Facebook, Twitter and Instagram.
Busch Light PR
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