Sunday, Oct 01

Farmland announces "Bacon Difference" charity benefitting Harvesters wil Eli Young Band

Farmland Foods today announced that it will proudly present the "Bacon A Difference" charity event featuring American Country Music Award winning artists, the Eli Young Band, the legendary Richard Petty and driver of the #43 Farmland Ford Fusion, Aric Almirola. The event will be held on October 3, 2013, at Memorial Hall. All proceeds from the event will benefit Harvesters-The Community Food Network.


Farmland Foods is asking Kansas Citians to Donate and Celebrate to support Harvesters. Anyone can donate by visiting For a $10 donation, which will be matched by Farmland Foods, individuals will receive one of only 2,250 tickets available for this exclusive concert. The "Bacon a Difference" concert will culminate a summer-long campaign to raise awareness and funds to fight hunger in the Kansas City area.


In addition, today Farmland Foods pledged to donate 10 cents to Harvesters for every package of Farmland bacon purchased between July 4 and September 2 at participating grocery stores in Kansas City. The 10 cent pledge, in conjunction with the charity event, are part of Farmland's expanded "Bacon a Difference" campaign and partnership with Harvesters to raise funds and awareness about hunger issues. The goal for this year's Bacon A Difference campaign is to raise enough money to provide 400,000 meals.


"For more than 20 years, Farmland Foods and Harvesters have partnered to make a real and meaningful impact on our community's hunger issues. Today's 'Bacon a Difference' donation and celebration announcement represents an exciting expansion of our shared efforts," said Mike Brown, President and Chief Operating Officer of Farmland. "This program is a continuation of our effort to raise $100,000 in 2013 to support our partners at Harvesters, and the help they provide in our community. As a hometown company, we are proud to be part of Kansas City's philanthropic culture and look forward to celebrating our collective support for Harvesters in October."


Farmland Foods is partnering with Richard Petty Motorsports to make a meaningful donation to end hunger in every market where the Farmland #43 Ford Fusion races this year. Already in 2013, Farmland Foods has donated a total of $100,000 and protein to food banks in Phoenix; Las Vegas; Fontana, Calif.; and Sonoma, Calif., as well as earlier this year in Kansas City.


"Our team is honored to support Farmland Foods' and Harvesters' efforts to raise awareness about hunger by featuring the Harvesters logo on the No. 43 Ford during the October 6, 2013, race at the Kansas Speedway," said Richard Petty, legendary driver and team owner. "We look forward to helping announce the total 'Bacon A Difference' donation in October."


"Our organization would not be able to function without support from contributors like Farmland Foods and for their efforts we thank them. We are thrilled that we share a passion for serving our community and combating hunger," remarked Valerie Nicholson-Watson, Harvesters' president and CEO.


Since 1979, Harvesters has played an integral role in serving Kansas City with their food and product distributions. During any given week, Harvesters provides 66,000 people with emergency food assistance-26,000 of whom are children-making their services a staple for the Kansas City community.

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