Before the green flag drops on the 52nd running of the Coca-Cola 600 at Charlotte Motor Speedway, several NASCAR stars will get their engines started in a completely different way when they take to the track with thousands of fans during the Coca-Cola Family Track Walk and Quarter-Mile Cookout.
Fans can get moving alongside Coca-Cola Racing Family drivers Denny Hamlin, Ryan Newman and Clint Bowyer, plus meet racing legends Bobby Allison and Ned Jarrett, during the third event in the 2011 Coca-Cola Family Track Walk series, which begins at 11 a.m. on Friday, May 27. Following the walk, fans can enjoy activities for the whole family, including games, music, racing simulators, motivating lifestyle tips and Q-and-A sessions with drivers.
“Coca-Cola Family Track Walks are an uplifting, refreshing wayfor NASCAR fans to get up close and personal with their favorite sport while enjoying some active family fun at the same time,” said Stuart Kronauge, vice president, Coca-Cola Trademark Brands, Coca-Cola North America. “Coca-Cola is giving fans exclusive access to walk on a real racetrack and be part of the unique perspective their favorite drivers experience every week.”
Following the walk, for the third consecutive year fans can enjoy the Quarter-Mile Cookout at Charlotte Motor Speedway, which features a picnic-style lunch complete with hamburgers, hot dogs, chicken sandwiches and Coca-Cola-brand soft drinks.
The entire day of events is free and open to all ticket and annual credential holders for the Coca-Cola 600. Tickets are available online at www.charlottemotorspeedway.com or by calling 1-800-455-FANS(3267).
“We had a tremendous response to last year’s Quarter-Mile Cookout and our fans have been hungry for us to bring it back,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “The track walk and picnic lunch is a great way for the speedway and Coca-Cola to say thanks to our race fans for their loyal support of the Coca-Cola 600 and to kick off race weekend.”
Throughout the 2011 season, Coca-Cola has given more than 6,000 fans the opportunity to get moving by offering direct access to several race tracks on the circuit. Track walks have already been held in Fontana, Calif., and Talladega, Ala., and additional events are set for Brooklyn, Mich.; and at Texas Motor Speedway in November.
Coca-Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Through its motorsports partnerships, Coca-Cola refreshes racing fans at the majority of NASCAR-sanctioned tracks. A signature part of the brand’s NASCAR association is the Coca-Cola Racing Family – a group of top drivers that includes Greg Biffle, Clint Bowyer, Kurt Busch, Jeff Burton, Denny Hamlin, Bobby Labonte, Joey Logano, Jamie McMurray, Ryan Newman, Tony Stewart and alumni drivers Dale Jarrett, Ned Jarrett, Kyle Petty and Michael Waltrip. Coca-Cola Racing Family members make appearances and are featured in advertising, promotions and packaging.
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