Monster Energy Cup Series News

Monster Energy Cup Series News (14755)

Monster Energy NASCAR Cup Series
 2017  Car  
 Number 
 2018  Points   Description 
175 162 Beard Motorsports -internal
266 66 MBM - Internal
5 24 HMS - Internal
24 9 HMS - Internal
43 51  
32 43  
27 0  
37 12  
38 72  
     
72 38  
77 37  
33 32  
NEW 92 Ricky Benton Racing
NEW 199 StarCom Racing
NEW 166 Phoenix Air Racing
NEW 198 Gaunt Brothers

 

NASCAR XFINITY Series
 2017  Car  
 Number 
 2018  Points  Description
7 76 SS Greenlight - internal
33 36 RCR / King Autosport - merger
40 66 MBM Internal transfer
48 40 CGR / MBM- merger
62 35 RCR / SS Greenlight - merger
14 155 TriStar / JP Motorsports
8 78 BJ McLeod Motorsports- internal
99 8 BJ McLeod Motorsports- internal
78 99 BJ McLeod Motorsports- internal
124 28 JGL-Internal
138 38 RSS- Internal
NEW 6 RFR
NEW 10 Kaulig
NEW 26 JGL
NEW 127 Cody Lane
NEW 44 Martins Motorsports
NEW 145 JPM
NEW 154 NXT
NEW 183 COPP

 

NASCAR Camping World Truck Series
 2017  
 Car  
 Number 
 2018  
 Points 
 Description 
4 18 KBM - internal
6 6 Norm Benning Racing - internal
9 277 Cunningham Motorsports - internal
18 4 KBM - internal
19 2 BKR/GMS Merger
20 NEW (20) Austin Hill / Youngs - owner change
27 41 ThorSport - internal
29 3 BKR/Jordan Anderson Racing - merger
33 25 GMS - internal
89 27 ThorSport - internal
110 10 Jennifer Jo Cobb Racing - internal
124 24 GMS - internal
145 45 Niece Motorsports - internal
183 83 Copp Motorsports - internal
199 99 MDM Motorsports - internal
NEW 4 Roper Racing
NEW 7 All Out Motorsports
NEW 114 Long Motorsports
NEW 133 Reaume Brothers Racing
NEW 134 Reaume Brothers Racing
NEW 38 Niece Motorsports
NEW 6 E2 Northeast Motorsports
NEW 17 DGR Crosley
NEW 54 DGR Crosley

WIX® Filters, a global manufacturer of filtration products with more than 50 years of motorsports experience, has joined Stewart-Haas Racing (SHR) as the team’s official filter. WIX Filters will be outfitted on all of SHR’s racecars, with the championship-winning NASCAR team fielding four entries in the elite Monster Energy NASCAR Cup Series and two entries in the NASCAR XFINITY Series.

 

The 2018 season marks SHR’s 10th anniversary, with the organization having won two NASCAR Cup Series titles (2011 and 2014) and 42 races since debuting in 2009.

 

“Stewart-Haas Racing has an incredibly successful history and we’re looking forward to WIX Filters technology contributing to even more of that history as the 2018 season unfolds,” said Jennifer Gibson, brand manager, WIX Filters. “It’s a point of pride when crew members working on the racecars come up and tell you they like using your products and they have great confidence that WIX Filters will get the job done every weekend.”

 

WIX Filters will have brand identification beneath the hoods of SHR’s Ford Fusions in the Monster Energy NASCAR Cup Series and its Ford Mustangs in the NASCAR XFINITY Series.

 

“WIX Filters’ involvement with Stewart-Haas Racing is more than skin deep,” said Greg Zipadelli, vice president of competition, SHR. “We use WIX Filters to help maintain our edge. Advantages in this sport are measured in thousandths of a second, and a lot can be gained by having the best filters on our racecars. Efficiency equals horsepower, and you can never have enough horsepower.”

 

Since 1967, generations of motorsports champions have driven to victory with WIX Filters, the No. 1 filter in motorsports. Today, the racetrack continues to serve as a grueling test ground. WIX Filters engineers work side-by-side with its teams, applying their research in the ultra-competitive world of auto racing to the everyday demands of light- and heavy-duty consumer and commercial usage.

 

Whether it’s in the field, over the road or on the track, WIX Filters’ innovative technologies help vehicles run smoothly and efficiently. With a proud tradition of growth and innovation and an unrivaled commitment to quality for nearly eight decades, WIX Filters remains a recognized leader in aftermarket and original equipment filter design.

 

SHR PR

 

TriStar Motorsports welcomes Schluter-Systems as a multi-race partner with driver Corey LaJoie. Having a previously established relationship, LaJoie continues to cultivate his partnership with Schluter-Systems who will serve as the primary sponsor of the No. 72 Chevrolet Camaro ZL1 for four races in addition to an associate sponsorship for the entire season.
 
Providing a product line of over 4,000 items, including tile trims, uncoupling membranes, waterproof building panels, electric floor warming systems, and shower systems, Schluter-Systems is renowned for its state-of-the-art technology with attention to detail for highly functional and visually appealing results. They have three locations in North America: Plattsburgh, New York, Montreal, Quebec, and Reno, Nevada, as well as six European offices, including its main headquarters in Iserlohn, Germany. With over 900 employees across the globe, Schluter-Systems is dedicated to creating innovative solutions for the tile industry, and working closely with its network of distributors, dealers, tile contractors, architects, specifiers and other members of the building and construction industry.
 
"We are pleased to add Schluter-Systems to our sponsorship lineup", says TriStar Motorsports owner Bryan Smith.  "We appreciate the opportunity to have them on board with Corey and look forward to them being a partner this season."
 
LaJoie embarks on the 2018 MENCS season as a new addition to the TriStar Motorsports driver roster. He will debut the Schluter-Systems No. 72 Chevrolet Camaro ZL1 paint scheme this weekend at Daytona International Speedway.
 
TriStar PR

As veteran driver Paul Menard makes his final preparations before leaving for Daytona International Speedway, where his first drive in the No. 21 Omnicraft Ford Fusion will also be his 400th career Cup start, his goals for the opening weekend are pretty simple.
 
“Hopefully we’ll sit on the pole,” Menard said, adding that his goal is within reason. “We have a fast Ford Fusion, and Fords typically are fast at Daytona.
 
“We have the horsepower and we have the aero. All we need to do is make it happen.”
 
While Menard acknowledges that in some ways, his 400th start is just another number in a long career, it’s also an important milestone in his career.
 
“Of the 399 starts I’ve had, you always remember bits and pieces of some races and some you remember it all,” he said. “But No. 400 is more special because it is my first race in the No. 21 Omnicraft Ford, and I couldn’t think of a better place to run my first race with the Wood Brothers than at Daytona.”
 
With the pairing with the Woods comes a sizeable fan base that has stuck with the iconic team through thick and thin for seven decades.

 “That’s exciting for sure,” Menard said. “It’s neat to see the support they’ve had over the years.”

 He said he experienced the loyalty of the Wood Brothers fan base during a recent autograph session at NASCAR Hall of Fame in Charlotte.
 
“There were a lot of people there wearing Motorcraft logos and some even with earlier sponsors like Citgo,” Menard said. “It was pretty humbling. And then to look at that car and see my name above the door put it all in perspective.
 
“It was a very special feeling.”

 While Menard has yet to run an official lap in the No. 21 Omnicraft Ford, he has spent time over the winter with his new crew chief, Greg Erwin, and other members of the team.

They tested together at Las Vegas Motor Speedway a week ago were able to begin building team chemistry.

 “The test at Las Vegas went very well,” Menard said. “We’ve got some new crew guys that are very talented and learning their roles and some veterans from the Wood Brothers team like Michael “Andretti” Smith and Roger Fenwick.

 “I think we’ll be clicking just right before long.”
 
Even as Menard is looking ahead to the rest of the season, thinking about earning Stage points and qualifying for the Playoffs, he does allow himself to imagine what could happen a week from Sunday in Daytona.
 
“Having the Wood Brothers get their 100th win in my 400th start and my first in the No. 21 and at the Daytona 500….

 “You couldn’t write a better script than that.”
 
Menard and the No. 21 Omnicraft team will hit the track for practice on Saturday afternoon with sessions starting at 1:05 p.m. and 3:05 p.m.
 
Qualifying for the Daytona 500 is on Sunday, Feb. 11, at 12:15 p.m. The twin Can-Am Duel qualifying races are set to begin on Thursday, Feb. 15, at 7 p.m., and the Daytona 500 is scheduled to start just after 2:30 p.m. on Sunday, Feb. 18.
 
Monster Energy Cup Qualifying and the Daytona 500 will be broadcast on FOX, while the Can-Am Duels will be carried on Fox Sports 1.

WBR PR

With less than 48 hours before FOX Sports opens Daytona Speedweeks with the first on-track activity of the weekend, MONSTER ENERGY NASCAR CUP SERIES practice on Saturday (10:30 AM ET on FS1), members of the network’s on-air broadcast team share their thoughts on the major storylines and key players as they embark on the new season. This year’s running of the “Great American Race” marks FOX Sports’ 15th, and Mike Joy, Larry McReynolds, Darrell Waltrip, Chris Myers and Matt Yocum all have been with the network since its first broadcast in 2001.

FOX commences its two weeks of coverage from Daytona International Speedway with the 60th running of the DAYTONA 500, live on Sunday, Feb. 18 (2:30 PM ET). For more information on FOX’s Daytona coverage, visit FOX SPORTS PRESS PASS.

Below are the thoughts of FOX NASCAR play-by-play announcer Mike Joy and analyst Darrell Waltrip:

FOX SPORTS:  As we prepare to open the 2018 season, what are the top storylines you are watching heading into Daytona?

“I’m watching the young versus the veteran drivers.  We all know who the young ones are, but most of the older ones don’t want to admit they are old.  In my mind, the ‘older’ group is the one above their prime – above the 32-35-year-old line.  But 30 is the ideal age in this sport. Look back over the years -- Jeff Gordon, Dale Earnhardt, Rusty Wallace, Terry Labonte, Tony Stewart, and I were all about 30 years old at our peak. As a driver, you ride that horse for a while.  Then you turn 40 and things slow way down. For the majority, you’re lucky to win one race, let alone multiple ones, at that point.  So, it will be interesting to watch the two age groups battle each other, particularly for those who aren’t quite aware which one they fall into.”

--Darrell Waltrip

“Every stage point matters.  Martin Truex Jr. and Cole Pearn proved that last year as they cruised into the finale at Homestead.  Expect every team that hopes to contend for the Cup to be fighting for stage points from the start.  Additionally, is there parity?  It won't be so evident at Daytona and Talladega where the aero rules are different, but I'll be surprised if Chevy's new Camaro body isn't the equal of Toyota's Camry on the intermediate tracks.”

--Mike Joy

FOX SPORTS: Which of the young drivers do you think is poised to be the breakout star of the group?


“Kyle Larson already is a star, as is Ryan Blaney.  Chase Elliott will be, whether he wins often or not. So, I look at Erik Jones and Alex Bowman, who each have a year of Cup experience under their belts, as best poised to win a race this year.”

--Mike Joy

FOX SPORTS: Will Hendrick Motorsports rebound to its usual prominence this year?

“Based on early testing, the new Chevrolet Camaro should help.  It’s better aerodynamically, which is where they were hurting.  You can’t keep a powerhouse like Hendrick down forever.  They’ll be competitive. Martin Truex Jr. ran over the competition last year, and he did it with a fast car.  The first thing Hendrick has to do is match his speed.”

--Darrell Waltrip

“Of course they will.  Like all the top teams, they worked hard in the offseason, and the aerodynamics of the new Camaro body will erase much of their deficit to the Camry.”

--Mike Joy

FOX SPORTS: How much pressure is on Jimmie Johnson to lead Hendrick Motorsports with two young drivers, Alex Bowman and William Byron, coming in this year?

“The biggest difference with the Hendrick team might be what their new drivers bring to team debriefs and strategy sessions.  As they develop, it may be the second half of the season before the entire group performs to its potential.”

--Mike Joy

FOX SPORTS: How might the complexion of the Daytona 500 change this year with the new package, including the elimination of the ride-height rule and teams bringing their own rear shocks and springs?

“NASCAR is giving teams just enough rope to get themselves in trouble in Daytona.  The cars should be faster with the elimination of the ride-height rule and teams’ ability to use different shocks and springs.  NASCAR better have a bunch of smaller restrictor plates laying around when we get there because they will be faster than they have been in a while.”

--Darrell Waltrip

“The Fords may have several advantages at both restrictor plate tracks. Their bodies create less downforce than the Chevys and Toyotas, and the Ford bumper faces are flatter, which makes for more predictable bump drafting.  If two Fords hook up in the closing laps, they could be very tough to beat.”

--Mike Joy

FOX SPORTS: What do you expect out of the new Chevy Camaro? Is the Ford camp at a disadvantage with an older body?

“The Ford Fusion NASCAR body was designed to be optimized using a tall and wide rear spoiler.  That aero package is no longer used.  The new Camry and Camaro manage the air differently and were designed to maximize the effect of the shorter, lower spoilers in use today.  I expect the Ford to have a speed advantage at Daytona and Talladega but the Camry and Camaro to be better on the intermediate tracks.

--Mike Joy

FOX SPORTS: How much of an advantage will it be for the teams running the Clash at Daytona in preparation for the Duel and the Daytona 500?

“The Clash drivers will have a huge advantage because they will experience the car under the new package in the draft before the others.  I wouldn’t want to be in that race, but I sure would want a couple of my teammates who are.”

--Darrell Waltrip

 FOX SPORTS: Who is your preseason pick to win the championship?

 “I think this year’s champ will be named Kyle… could be Larson, might be Busch.”

--Mike Joy

FOX SPORTS: FOX Sports marks its 15th Daytona 500 broadcast with this year’s edition.  What is your best memory in the TV booth since 2001?

“My best memory on the air for FOX is also my worst memory.  Daytona 2001. My brother, Michael, won his first NASCAR race and Dale Earnhardt lost his life.  An incredibly high high and an incredibly low low all at the same time.  It was the first Cup race I’d called and one of the best we had seen in quite some time.  It was both exhilarating and gut-wrenching and always will be.”

--Darrell Waltrip

FOX SPORTS: Anything else on your mind?

“Yes, I wish NASCAR wouldn’t take the cars back to the R&D Center following a race.  If you go through pre- and post-qualifying and pre- and post-race inspection and are legal, they should send you home with your car.  End of story.  Taking the cars back, disassembling them and looking for something wrong isn’t good for the sport.”

--Darrell Waltrip  

FOX Sports PR

Veteran-owned and operated sunglasses company, Epoch Eyewear, is adding a notable event to their company history today by announcing a multi-year partnership with Brad Keselowski, becoming the official eyewear provider of the NASCAR champion. In addition to his on-track success, Keselowski is also an active supporter of military veterans through his Checkered Flag Foundation.
 
Epoch Eyewear was founded in 2014 by Army National Guard veteran, Rebecca Milner, and her husband Bret Milner, an experienced eyewear designer and innovator. The wholesale sunglasses company distributes product throughout the United States and features styles ranging from sports and motorcycle performance to lifestyle lines.
 
“We are thrilled to be entering into this relationship with Brad,” said Rebecca Milner. “As we thought about an ideal brand ambassador for Epoch, Brad hit all the marks. He is a champion on the track, having worked extremely hard from his youth to earn that distinction. He is a forward-thinking innovator and his long-standing support of our country’s veterans lines up perfectly with what we are all about at Epoch. We look forward to bringing all of this together in what we will do with Brad to grow the Epoch brand.”
 
As part of their partnership, Keselowski will design a special line of Epoch Eyewear sunglasses that will be available for sale to the public later this spring. The Brad Keselowski line will feature both sports performance and lifestyle designs. A portion of the proceeds from the line will be donated by Epoch Eyewear to Keselowski’s Checkered Flag Foundation.
 
In addition, Epoch Eyewear will offer multiple race fan-related discounts and VIP experiences. This includes a discount code for 25% off any sunglass purchase for one week after Keselowski wins a NASCAR Cup Series or Xfinity Series race, and the opportunity for fans to win a VIP meet and greet with Keselowski in 2018. Further details and additional program announcements will be made in the near future.
 
"Partnering with Epoch Eyewear is a tremendous opportunity for me," said Keselowski. "Not only do they produce quality and stylish products that I like to wear, but they are veteran-owned and operated. Being able to tie my foundation into this partnership is meaningful. Beyond that, I have a ton of respect for Rebecca and Bret's entrepreneurial spirt. I look forward to working with both of them and whole team at Epoch."
 
Keselowski will kick off the 2018 NASCAR season this Sunday, February 11 in the Clash at Daytona International Speedway.
 
Brad Keselowski PR

In preparations for the 2018 NASCAR national series season set to kick off this weekend at Daytona, NASCAR has made several changes that will affect the Damaged Vehicle Policy, qualifying at intermediate and short tracks and to stage lengths in two of the top-three series.

In the first year of the DVP(Damaged Vehicle Policy) that was instituted was any car on pit road and making repairs were put under a five minute repair clock. Citing discussions with those involve and a learning process from 2017, NASCAR will increase the DVP clock from five minutes to six at all tracks.

Additionally, NASCAR will no longer park cars if hit with a penalty for too many crew over the wall. Instead the car will sit on pit road in their box and serve a two lap penalty before being allowed to return to the event.

On the qualifying side and to increase on track activity in a shortened window of time, NASCAR has cut five minutes from the first round of qualifying. In 2018 the first round of qualifying at all intermediate track and short track will now be reduced to 15 minutes in total.

No change is being made to qualifying that will be held at either Daytona International Speedway or Talladega Superspeedway.

Earlier today all three national series stage lengths were released for competition in 2018 which the Monster Energy NASCAR Cup Series will see no changes in 2018 aside from the Charlotte Motor Speedway roval race which will be announced prior to the event.

The Xfinity and Camping World Truck Series will see slight changes in 2018. In the Xfinity Series will be the stages at ISM(Phoenix) Raceway and Dover International Speedway ending on laps 45, 90 and 200.

In the truck series will see both events held at Las Vegas ending now on 40, 80 and 134.

Outside of the competition changes for 2018 the AirTitan will get an overhaul moving from its green color to red with white trim and more prominent branding from Toyota who provides the Tundra trucks to NASCAR for drying.

 

NASCAR today announced the 2018 stage lengths for its three national series, looking to build on last season’s successful debut of the race format.

In the Monster Energy NASCAR Cup Series, all 2018 stage lengths will remain consistent with 2017. The race and stage lengths for the Charlotte Motor Speedway road course race in the Playoffs will be announced at a later date.

Following feedback from NASCAR Xfinity Series race teams, there will be slight updates to the stage lengths at both ISM Raceway in Phoenix and Dover International Speedway. At both Phoenix races, the stages will end at Lap 45, Lap 90 and Lap 200. For the Dover events, the stages will end on Lap 45, Lap 90 and Lap 200.

In the NASCAR Camping World Truck Series, both Las Vegas Motor Speedway races are scheduled for 134 laps, with stage lengths set to end at Lap 40, Lap 80 and Lap 134.

“Our primary goal every season is providing the best race for our fans, and to that end, we will remain consistent in terms of stage lengths for the majority of our national series events,” said Scott Miller, NASCAR senior vice president of competition. “Last year’s debut of the race format was a strong one, and we look forward to building on that foundation in 2018, starting with Speedweeks at Daytona.”

For the full list of stages for the remainder of the Monster Energy NASCAR Cup Series season, as well as the NASCAR Xfinity Series and NASCAR Camping World Truck Series seasons, see pages 2-4.

2018 Monster Energy NASCAR Cup Series

Track

Stage 1

Stage 2

Final Stage

(ends on lap)

(ends on lap)

(ends on lap)

Daytona International Speedway

60

120

200

Atlanta Motor Speedway

85

170

325

Las Vegas Motor Speedway

80

160

267

ISM Raceway

75

150

312

Auto Club Speedway

60

120

200

Martinsville Speedway

130

260

500

Texas Motor Speedway

85

170

334

Bristol Motor Speedway

125

250

500

Richmond Raceway

100

200

400

Talladega Superspeedway

55

110

188

Dover International Speedway

120

240

400

Kansas Speedway

80

160

267

Charlotte Motor Speedway

Stage 1 - 100, Stage 2 - 200,

Stage 3 - 300, Final Stage - 400

Pocono Raceway

50

100

160

Michigan International Speedway

60

120

200

Sonoma Raceway

25

50

110

Chicagoland Speedway

80

160

267

Daytona International Speedway 2

40

80

160

Kentucky Speedway

80

160

267

New Hampshire Motor Speedway

75

150

301

Pocono Raceway

50

100

160

Watkins Glen International

20

40

90

Michigan International Speedway 2

60

120

200

Bristol Motor Speedway 2

125

250

500

Darlington Raceway

100

200

367

Indianapolis Motor Speedway

50

100

160

Las Vegas Motor Speedway 2

80

160

267

Richmond Raceway 2

100

200

400

Charlotte Motor Speedway 2

TBD

TBD

TBD

Dover International Speedway 2

120

240

400

Talladega Superspeedway 2

55

110

188

Kansas Speedway 2

80

160

267

Martinsville Speedway 2

130

260

500

Texas Motor Speedway 2

85

170

334

ISM Raceway 2

75

150

312

Homestead-Miami Speedway

80

160

267

 

2018 NASCAR Xfinity Series

Track

Stage 1

Stage 2

Final Stage

(ends on lap)

(ends on lap)

(ends on lap)

Daytona International Speedway

30

60

120

Atlanta Motor Speedway

40

80

163

Las Vegas Motor Speedway

45

90

200

ISM Raceway

45

90

200

Auto Club Speedway

35

70

150

Texas Motor Speedway

45

90

200

Bristol Motor Speedway

85

170

300

Richmond Raceway

75

150

250

Talladega Superspeedway

25

50

113

Dover International Speedway

45

90

200

Charlotte Motor Speedway

45

90

200

Pocono Raceway

25

50

100

Michigan International Speedway

30

60

125

Iowa Speedway

60

120

250

Chicagoland Speedway

45

90

200

Daytona International Speedway

30

60

100

Kentucky Speedway

45

90

200

New Hampshire Motor Speedway

45

90

200

Iowa Speedway

60

120

250

Watkins Glen International

20

40

82

Mid-Ohio Sports Car Course

20

40

75

Bristol Motor Speedway

85

170

300

Road America

10

20

45

Darlington Raceway

45

90

147

Indianapolis Motor Speedway

30

60

100

Las Vegas Motor Speedway 2

45

90

200

Richmond International Raceway

75

150

250

Charlotte Motor Speedway

TBD

TBD

TBD

Dover International Speedway

45

90

200

Kansas Speedway

45

90

200

Texas Motor Speedway

45

90

200

ISM Raceway 2

45

90

200

Homestead-Miami Speedway

45

90

200

 

2018 NASCAR Camping World Truck Series

Track

Stage 1

Stage 2

Final Stage

(ends on lap)

(ends on lap)

(ends on lap)

Daytona International Speedway

20

40

100

Atlanta Motor Speedway

40

80

130

Las Vegas Motor Speedway

40

80

134

Martinsville Speedway

70

140

250

Dover International Speedway

45

90

200

Kansas Speedway

40

80

167

Charlotte Motor Speedway

40

80

134

Texas Motor Speedway

40

80

167

Iowa Speedway

60

120

200

Gateway Motorsports Park

35

70

160

Chicagoland Speedway

35

70

150

Kentucky Speedway

35

70

150

Eldora Speedway

40

90

150

Pocono Raceway

15

30

60

Michigan International Speedway

30

60

100

Bristol Motor Speedway

55

110

200

Canadian Tire Motorsport Park

20

40

64

Las Vegas Motor Speedway 2

40

80

134

Talladega Superspeedway

20

40

94

Martinsville Speedway 2

50

100

200

Texas Motor Speedway 2

35

70

147

ISM Raceway

40

80

150

Homestead-Miami Speedway

40

80

134

 

FOX Sports and its partners are taking the Daytona 500 on the road, creating Daytona Day viewing opportunities in nearly 20 states in celebration of the 60th running of the Daytona 500, live on FOX on Sunday, Feb. 18 (2:30 PM ET).

With an eye toward attracting new viewers, while celebrating the existing NASCAR fan base, Daytona Day has something for everyone.

In partnership with Xfinity, FOX Sports is supporting 250 Daytona Day House Parties in select markets. In addition, nine NASCAR race tracks are hosting viewing parties at various locations, and FOX Sports and Toyota are partnering to host a viewing party from Fort Campbell, an Army installation on the border of Kentucky and Tennessee, with a live hit during the FOX broadcast pre-race show (1:00 PM ET).

NASCAR tracks supporting the Daytona Day campaign include Auto Club Speedway, Darlington Raceway, Dover International Speedway, Chicagoland Speedway, Kansas Speedway, Michigan International Speedway, Richmond Raceway, Texas Motor Speedway and Watkins Glen International.

Each of the private house parties receives a branded Daytona Day party kit, with social media amplification by both FOX Sports and Xfinity social media channels, and possible live look-ins from one lucky Xfinity X1 customer’s party on FOX Sports and FS1 pre-race programs.

“At its core, Daytona Day is an open invitation to join the party,” said Nancy MacDonald, FOX Sports VP of Brand Marketing. “It’s about gathering with friends and family, sharing in the anticipation, the history and the unique pageantry that goes along with the Daytona 500, a must-see event on the sports calendar. FOX Sports and its partners are enthusiastically uniting all of the celebrations under one banner -- Daytona Day.”

Once again, celebrity Chef Gordon Ramsay offers a special Daytona Day menu, with new recipes for the 2018 season, and UberEATS returns with Daytona Day initiatives in 11 markets, including new markets Charlotte and Washington, DC.

In addition to support from NASCAR and Daytona International Speedway, NASCAR premier series title sponsor Monster Energy will offer “Stock Up for Daytona Day” point of sale signage in key Florida markets.

2018 Daytona Day Marketing Breakdown:

Partners – Monster Energy, Toyota, Xfinity, UberEATS, DISH, NASCAR, Daytona International Speedway … FOX Sports also provides Daytona Day toolkits and social media content to Daytona International Speedway Founding Partners: Toyota, Chevy, Florida Hospital, Sunoco and Axalta.

On-Air – more than half a dozen promotional spots, including the anthem spot, Holiday, that premiered during the NFC Divisional Championship.

Digital – partnering with NASCAR, FOX Sports launches a series this week of Q&As on Twitter. Participants include NASCAR President Brent Dewar (2/9), FOX NASCAR analyst and two-time Daytona 500 winner Michael Waltrip (2/7), racers Chase Elliott (2/13), William Byron (2/15) and Christopher Bell (2/16), as well as the Daytona 500 pole winner (2/12) and others … FOX Sports unveils Stories from the Start Line, a series of digital short stories about fans who engaged in the tradition of signing the Daytona start/finish line, and the personal Daytona Day stories that define NASCAR fans around the world.

Fox Sports PR

As the 2018 Monster Energy NASCAR Cup Series season is set to begin with Speedweeks activities this weekend at Daytona (Fla.) International Speedway, there seems to be more than one correlation with Kyle Busch’s car No. 18 in 2018.

 

Looking at the 2018 racing calendar, there appear to be a few dates that feel like more than just a coincidence. For starters, the season-opening Daytona 500 will be held Feb. 18. The Cup Series annual night race at Bristol (Tenn.) Motor Speedway, a track where Busch has won six times and swept all three NASCAR national series races for the second time in his career last August, will be held Aug. 18. And finally, the championship finale at Homestead-Miami Speedway will be held on, you guessed it, Nov. 18.

 

Busch, driver of the No. 18 M&M’S Toyota for Joe Gibbs Racing (JGR), turns his attention to a race every stock car driver dreams of winning – the 60th annual Daytona 500. After 12 career starts in the “Great American Race,” Busch is still searching for his first victory in NASCAR’s season-opening event and he looks to add one of his biggest accomplishments to his already impressive resume.

 

Before next week’s edition of the Great American Race, the 2018 season will warm up with Sunday’s Clash at Daytona, an exhibition race Busch won in 2012. It continues through next week’s Can-Am Duel qualifying races. Busch won his Duel qualifying race in 2009, 2013 and 2016. Then, the official NASCAR Cup Series season begins in earnest Feb. 18 with the Daytona 500. In addition to his three non-points-race wins at Daytona, Busch captured his first and only Daytona points-paying Cup Series win in July 2008.

 

Busch will look to top his strong 2017 season when he finished in the runner-up spot in the Cup Series standings, qualified for his 10th career appearance in NASCAR’s playoffs, and made the Championship 4 for the third consecutive season. Busch won five races in 2017, plus his first ever NASCAR All-Star victory, which gave him at least one win in each of his first 13 seasons.

 

The winner of 43 career races in NASCAR’s Cup Series will look to continue to win races and vie for another championship, with a few other goals still left to accomplish. Along with a Daytona 500 victory and a return to the Championship 4, Busch’s goals for 2018 include crossing off the final track where he’s never won a points-paying race in the Cup Series – Charlotte (N.C.) Motor Speedway.

 

Also for 2018, primary backer M&M’S returns for its 11th season with Busch and the colorful M&M’S Toyota. M&M’S will have its fan pit stop experience on site during Speedweeks at Daytona at the base of the Toyota Injector. Starting Friday, fans will be able to watch hourly demonstrations of the new five-man pit stop that will be used for the first time ever starting with the Daytona Speedweeks races. Activities there will include the M&M’S Tire Changer, prize wheel, sampling of M&M’S product, and an appearance by Busch himself.

 

Starting at Daytona, Busch will be back in the familiar yellow M&M’S scheme that has brought Busch to victory lane many times over the years. Fans can support Busch’s No. 18 with #18N18 on social media throughout the entire 2018 season.

 

So, as Busch and his No. 18 M&M’S Camry head back to Daytona for another edition of Daytona Speedweeks, his sights will be set on crossing another item off the bucket list by adding his name as the 39th driver to grace the Harley J. Earl Trophy as Daytona 500 champion. If there’s any year of destiny for Busch’s No. 18, 2018 should be the one when it all comes together from start to finish.

 

TSC PR