Richard Childress Racing and Red Robin Partner to Celebrate 50 Years
Richard Childress Racing (RCR) announced today a promotional partnership with Red Robin Gourmet Burgers and Brews. The popular, casual dining restaurant chain, and RCR, the storied NASCAR racing organization are both celebrating 50 years of business this year.
Red Robin's marketing campaign, uniquely entitled "50 Years of YUMMM," will utilize RCR team and showcar assets in support of in-market events held at local Red Robin restaurant properties. In addition, the brand will utilize a custom-built food truck to sample their famous steak fries both at in-market events, as well as at Martinsville Speedway and Texas Motor Speedway during upcoming NASCAR race weekends.
"Red Robin is proud to celebrate 50 years in business this year and it makes it even more special to mark our milestone alongside RCR who shares a long, rich history," said Denny Marie Post, president and chief executive officer of Red Robin Gourmet Burgers and Brews. "We look forward to bringing our beloved Bottomless Steak Fries(TM) to racing fans in the coming weeks to give them a taste of what made Red Robin famous."
"It seems only fitting for Red Robin and RCR to partner in 2019 with both our companies celebrating our golden anniversaries," said Torrey Galida, President of RCR. "We're thrilled to align ourselves with an iconic brand in Red Robin as well as to support their 50th Anniversary campaign."
More information about Red Robin's 50th Anniversary celebration can be found at redrobin.com/foreveryummm.
html#Win50Years. For additional information on today's announcement, and all that's happening at RCR, please visit rcrracing.com.
Latest from Steven B. Wilson
- McReynolds to drive KBR Chevrolet at Talladega
- Thad Moffitt Hopes to Continue Petty Legacy with Win at Talladega
- Bunny Run 190 At Kingsport Speedway Canceled Due To Rain
- Thrill Seekers: Prepare To Go Over The Edge For A Worthy Cause At The Last Great Colosseum
- Iconic Names of Gordon, Earnhardt Jr. Rule the 2000s at Talladega
More in this category: « NASCAR Penalty Report Ty Dillon and the GEICO Racing Team Head to Martinsville Speedway for Short-Track Racing »