Off the track, Wallace Jr. has proven to be one of the fastest-rising stars not only in NASCAR, but in all of sports. Social media leader, Facebook, began the year following Wallace Jr. leading up to his first Daytona 500 start. The “Behind the Wall: Bubba Wallace” Facebook Watch digital docuseries propelled Wallace Jr. into the mainstream media with over five million views. Wallace Jr. has also been named as one of the top 50 Most Influential People in Sports Culture by Bleacher Report and one of the World’s Most Marketable athletes named by SportsPro.
“We are proud of what Bubba is doing both on and off the track for our race team and our partners,” said Brian Moffitt, chief executive officer, Richard Petty Motorsports. “We know that we have something very special with him and he continues to break barriers outside our sport to be a first-class athlete, spokesperson and inspiration to many.”
Wallace Jr. will compete this Sunday in the Hollywood Casino 400 at the Kansas Speedway.
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