Curb Records, one of the world’s leading independent music companies, has entered into a unique partnership with Christian radio network leader K-LOVE to bring an inspirational message to the fast track world of the NASCAR Sprint Cup Series in 2012.
The partnership utilizes its full-season sponsorship of the No. 98 K-LOVE Ford Fusion for Phil Parsons/Curb-Agajanian Racing piloted by fifth-year Sprint Cup driver Michael McDowell and focuses on the message, “Let It Start With Me,” which was originally targeted by the recent Dove Award-nominated song of the same name by Curb Records’ Christian band No Other Name. It’s a campaign dedicated to bringing the inspirational theme of the Gospel to NASCAR with a message designed to encourage Christians to live out the reality of Jesus Christ in their own lives, as well as impacting their families and communities.
A devout Christian, the 28-year-old McDowell is well known within the racing world for being a competitive young driver and for his open declaration of faith with an inspirational trackside program, “Finish a Winner.” K-LOVE is marking its third season of partnership with McDowell.
Mike Curb, owner of Curb Records, has a long and highly successful history of race team ownership in NASCAR and the open-wheel ranks, and he became a partner with Phil Parsons Racing this season. As the visionary founder of the Curb label that bears his name, Curb oversees a successful Christian label roster that, in addition to No Other Name, includes such award-winning artists as multi-Grammy and Dove winner Natalie Grant, Selah, MIKESCHAIR and Marie Miller.
Headquartered in Rocklin, Calif., K-LOVE’s Christian music is heard throughout the U.S. on more than 440 FM signals in more than 45 states, including major media markets New York, Chicago, San Francisco, Denver, Kansas City and Phoenix. Combined with its online audience at KLOVE.com, the network is heard by more than 6 million listeners each week.
In an effort to expand on the new racing sponsorship of the No. 98 K-LOVE Ford and McDowell, the “Let It Start With Me” campaign strategy will include a series of faith-based trackside initiatives, including featured Curb artists participating in race-day events, prayer services and concerts.
Curb Record PR
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