Danica Patrick: Smile, It's Daytona

Danica Patrick: Smile, It's Daytona SHR

As the 2017 Monster Energy NASCAR Cup Series season gets underway with the 59th running of the Daytona 500 at Daytona (Fla.) International Speedway, Danica Patrick and the No. 10 Aspen Dental Ford Fusion team fielded by Stewart-Haas Racing (SHR) return to Daytona with a smile, refreshed and ready to kick off a new year.

 

Before festivities get underway for the Daytona 500, the No. 10 team will first focus on Saturday’s Advance Auto Parts Clash. With the 2017 tax filing season underway, TaxAct, long known for being the best deal during tax season, will serve as primary sponsor of Patrick’s No. 10 Ford Fusion in Saturday night’s non-points race. The event marks the first of four events in which TaxAct, the official tax preparation software partner of SHR and Patrick, will serve as the primary sponsor of the No. 10 Ford Fusion this year.

 

Once the Clash is complete, focus will shift to the “Great American Race,” with qualifying for the Daytona 500 on Sunday, Feb. 19. Four years ago, Patrick made history on qualifying day by becoming the first woman to win a NASCAR Cup Series pole when she set the fastest time in qualifying for the Daytona 500.

 

She followed up that effort with a history-making run in the 55th running of the Daytona 500, when she led five laps to become the first woman to lead a NASCAR race under green. Patrick finished the race in eighth place, the highest finishing position ever for a woman in the iconic event.

 

All told in Cup Series competition at Daytona, Patrick has led seven laps and earned two top-10 finishes and three top-20s. In the NASCAR Xfinity Series at Daytona, she’s led 34 laps and scored one top-10 and three top-20s. And in her lone ARCA Racing Series start at Daytona, Patrick netted a sixth-place finish.

 

As Patrick returns to Daytona for her sixth start in the Daytona 500, her No. 10 Ford Fusion will feature the blue-and-white branding of Aspen Dental. It was announced earlier this week that the company, one of the largest and fastest-growing brands in the United States, has expanded its partnership with SHR to become the lead sponsor of Patrick and the No. 10 team during the 2017 season.

 

There are nearly 600 Aspen Dental practices across 35 states and each practice offers patients a safe, welcoming and judgment-free environment to address their dental challenges. Every Aspen Dental practice offers a full range of dental and denture services – including comprehensive exams, cleanings, extractions, fillings, periodontal treatment, whitening, oral surgery, crown and bridge work – allowing patients to have the peace of mind that they are taken care of and protected, so they can focus on getting the healthy mouth they deserve. In 2016, Aspen Dental practices recorded more than 4.1 million patient visits and welcomed nearly 900,000 new patients.

 

Patrick has shined a spotlight on oral health across a multitude of channels with Aspen Dental since 2014 and will continue to do so throughout the 2017 season, starting with the biggest race of the year – the Daytona 500.

 

One year ago, Patrick kicked off the year with new crew chief Billy Scott. This week, Patrick and Scott return to Daytona set to build and improve on the relationship they forged throughout the 2016 season, and there would be no better way to start off the year than by the No. 10 Aspen Dental Ford Fusion team leaving Daytona with a smile.

 

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Steven B. Wilson

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