Bristol Motor Speedway and Alsco partner with Cheddar's Scratch Kitchen for naming rights of spring NASCAR Xfinity Series Race
05 Dec 2019 Written by Speedway Digest StaffThe Bristol Motor Speedway (BMS) family is getting even larger next season as Alsco, the global leader in uniform and linen rental services and a proud partner of the Speedway, brings longtime customer Darden Restaurants and its Cheddar’s Scratch Kitchen brand aboard for naming rights of the April NASCAR Xfinity Series (NXS) race.
The Cheddar’s 300 presented by Alsco will see the stars of the NASCAR Xfinity Series battle it out on the high banks of The Last Great Colosseum on Saturday, April 4. With short track racing breeding excitement and energy, race fans will want to flock to BMS for the Cheddar’s 300 presented by Alsco.
“Bristol is the place for historic finishes and close, hard-knock racing action,” said Jerry Caldwell, executive vice president and general manager at Bristol Motor Speedway. “Alsco and our new friends at Cheddar’s Scratch Kitchen understand the reputation of racing at The Last Great Colosseum and we’re ready to show them an incredible experience. The Cheddar’s 300 presented by Alsco is a must-see event on the NASCAR Xfinity Series schedule.”
Alsco’s partnership began with BMS at the Alsco 300 this past April where NXS star Christopher Bell grabbed the victory and earned an additional $100,000 through Xfinity’s Dash 4 Cash program.
“Bristol Motor Speedway is an awesome venue to showcase the partnership between Cheddar’s Scratch Kitchen and Alsco,” said Ben Fox, director of sales and marketing for Alsco. “We have a great partnership inside Darden owned Restaurants across the country, so it was only natural to bring that partnership out onto the track.”
“Cheddar’s Scratch Kitchen is all about delivering an experience that wows guests, and we’re thrilled to be part of such an iconic, ‘wow’ event at Bristol Motor Speedway,” said Jaime Bunker, vice president of marketing at Cheddar’s Scratch Kitchen. “We’re thankful to Alsco for inviting us to be part of the action and look forward to celebrating the race with fans this April.”
The Cheddars 300 presented by Alsco is one of four NXS entitlements for Alsco in 2020, all at Speedway Motorsports facilities. In addition to the BMS April race, Alsco currently sponsors events at affiliate tracks Kentucky Speedway and Charlotte Motor Speedway and is adding Las Vegas Motor Speedway to its record-breaking collection next season. Alsco also provides sponsorship on the NASCAR team level with Richard Childress Racing, Richard Petty Motorsports and JR Motorsports.
The Cheddar’s 300 presented by Alsco is a part of a NASCAR weekend that also includes the Food City 500 NASCAR Cup Series race on Sunday, April 5 and the ARCA East Zombie Auto 150, also April 4. The Cheddar’s 300 presented by Alsco will be broadcast live on FS1.
Tickets for all three races are still available. Cheddar’s 300 presented by Alsco tickets start at $30 and are free for kids 12 and under with a paid adult. Race weekend packages start at just $80 for adults and are $10 for kids. For more information, visit www.BristolTix.com or call 423-BRISTOL.
BMS PR
Sonoma Raceway Hosts 9th John’s March Against Stomach Cancer, Jan. 11
05 Dec 2019 Written by Speedway Digest StaffWalkers and runners alike can join Sonoma Raceway and No Stomach for Cancer in the battle against gastric cancer at the 9th John’s March Against Stomach Cancer on Saturday, Jan. 11.
John’s March offers the once-a-year opportunity to walk or run around Sonoma Raceway’s 2.52-mile road course, all in the name of charity. This unique fundraising event has raised more than $133,000 over its eight-year history, and is the only major fundraising walk for gastric cancer on the West Coast. It is named in honor of longtime raceway spokesperson, John Cardinale, who passed away in 2013 after a two-year battle with stomach cancer.
Participants and donors are encouraged to raise awareness and increase their impact by registering and creating a team page at www.johnsmarch.org. Registration is $40 per person, which includes the walk/run, a T-shirt and light refreshments following the March.
For those looking for more of challenge, 5K and 10K race distances will be also marked. A shorter, less hilly course is available for those who do not wish to complete the full 2.52-mile circuit. This is an all-inclusive event - children, pets, everyone is welcome. No scooters or skateboards are allowed on track; bicycles are permitted.
Participants can also bring pictures of loved ones affected by gastric cancer to share on the Warrior Wall, which will honor those affected by the disease.
No Stomach For Cancer is a non-profit group that works to increase awareness and education about stomach cancer, provide a support network for affected families and support research efforts for screening, early detection, treatment and prevention of stomach cancer. Gastric cancer is the fifth most common cancer type worldwide.
Day-of registration begins at 7:30 a.m. on Saturday, Jan. 11, and the March begins at 9 a.m. Advance registration is not required; walk-ups are welcome and encouraged. For more information about John’s March, visit www.johnsmarch.org or contact Diana Brennan at This email address is being protected from spambots. You need JavaScript enabled to view it. or 707-933-3918.
Sonoma Raceway PR
Sonoma Raceway Hosts 9th John’s March Against Stomach Cancer, Jan. 11
05 Dec 2019 Written by Speedway Digest StaffWalkers and runners alike can join Sonoma Raceway and No Stomach for Cancer in the battle against gastric cancer at the 9th John’s March Against Stomach Cancer on Saturday, Jan. 11.
John’s March offers the once-a-year opportunity to walk or run around Sonoma Raceway’s 2.52-mile road course, all in the name of charity. This unique fundraising event has raised more than $133,000 over its eight-year history, and is the only major fundraising walk for gastric cancer on the West Coast. It is named in honor of longtime raceway spokesperson, John Cardinale, who passed away in 2013 after a two-year battle with stomach cancer.
Participants and donors are encouraged to raise awareness and increase their impact by registering and creating a team page at www.johnsmarch.org. Registration is $40 per person, which includes the walk/run, a T-shirt and light refreshments following the March.
For those looking for more of challenge, 5K and 10K race distances will be also marked. A shorter, less hilly course is available for those who do not wish to complete the full 2.52-mile circuit. This is an all-inclusive event - children, pets, everyone is welcome. No scooters or skateboards are allowed on track; bicycles are permitted.
Participants can also bring pictures of loved ones affected by gastric cancer to share on the Warrior Wall, which will honor those affected by the disease.
No Stomach For Cancer is a non-profit group that works to increase awareness and education about stomach cancer, provide a support network for affected families and support research efforts for screening, early detection, treatment and prevention of stomach cancer. Gastric cancer is the fifth most common cancer type worldwide.
Day-of registration begins at 7:30 a.m. on Saturday, Jan. 11, and the March begins at 9 a.m. Advance registration is not required; walk-ups are welcome and encouraged. For more information about John’s March, visit www.johnsmarch.org or contact Diana Brennan at This email address is being protected from spambots. You need JavaScript enabled to view it. or 707-933-3918.
Sonoma Raceway PR
Speedway Motorsports President and CEO Marcus Smith Statement on NASCAR’s Premier Partners Announcement
05 Dec 2019 Written by Speedway Digest Staff
NASCAR Introduces Premier Partners of NASCAR Cup Series: Busch Beer, Coca-Cola, GEICO and Xfinity
05 Dec 2019 Written by Speedway Digest StaffIn a historic shift for the sport, beginning in 2020 NASCAR’s premier series will be known as the NASCAR Cup Series and will feature four cornerstone brands as Premier Partners; Busch Beer, Coca-Cola®, GEICO and Xfinity.
In addition to the establishment of the Premier Partner positions, this significant shift will provide many strategic benefits to the industry, including greater activation opportunities for brands across the sport. NASCAR’s inaugural grouping of Premier Partners will play a key role in consumer marketing and fan development initiatives moving forward.
“This has been a monumental year for our sport, one highlighted by significant changes in our business model to ensure long-term viability and growth,” said Steve Phelps, NASCAR President. “As we begin this new chapter, we are joined by four incredible brands with deep-rooted histories across all levels of our sport. We are honored to have this elite group represent our NASCAR Cup Series for years to come.”
The new model includes premium assets for each Premier Partner to engage the most brand-loyal fans in sports throughout the entire season. Premier Partners will collectively own a presence connected to the NASCAR Cup Series Championship Race and NASCAR All-Star Race. Additionally, all four partners will be prominently featured in multiple platforms across the sport, including integrations in broadcast, NASCAR digital and social channels, event entitlements, in-market promotions and at-track activations.
“This new model will provide our Premier Partners with a heightened level of integration and visibility across all aspects of our sport,” said Daryl Wolfe, NASCAR executive vice president and chief sales and operations officer. “Each of these partners have demonstrated their commitment to our brand-loyal fan base and we are excited about how these brands will elevate the NASCAR Cup Series.”
Busch Beer
Busch Beer returned as a NASCAR Official Partner in 2018. The deal provided the beer brand exclusive sponsorship of the Busch Pole Award, a position it will continue to maintain throughout its Premier Partnership. Additionally, Busch Beer will sponsor a NASCAR Cup Series event in 2020.
“We are continuing to evolve our presence in NASCAR because we have a significant connection to its fans and believe in the future of the sport,” said Nick Kelly, vice president partnerships, beer category and community, Anheuser-Busch. “The Premier Partner position strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch Beer on race day.”
Anheuser-Busch’s history in NASCAR dates back decades to 1978, when it sponsored the Busch Pole Award. Additionally, Busch Beer was the “Official Beer of NASCAR” from 1988 through 1997. Beginning in 1998, Anheuser-Busch sponsored the Bud Pole Award through its Budweiser brand, which also became the “Official Beer of NASCAR” through 2007.
Coca-Cola
Coca-Cola has been involved with stock car racing for 50 years and became a NASCAR Official Partner in 1998. As a Premier Partner, Coca-Cola will continue its sponsorship of both NASCAR Troops to the Track and NASCAR Salutes, the portion of the season focused on highlighting industry-wide appreciation of the U.S. Armed Forces. Coca-Cola will also continue to own race entitlements at Charlotte Motor Speedway and Daytona International Speedway. Additionally, Coca-Cola becomes the presenting sponsor of the NASCAR Cup Series regular season championship trophy.
“Coca-Cola has a long history of successful collaboration with NASCAR and elevating our position to Premier Partner provides even more opportunity to connect fans to unforgettable experiences,” said John Mount, vice president, sports marketing, Coca-Cola North America. “Further integrating our two brands affords Coca-Cola the opportunity to build on our winning formula and contribute to the growth of the sport in the years ahead.”
The agreement further enhances Coca-Cola’s position as the “Official Soft Drink of NASCAR.” A signature part of the brand’s marketing strategy is the Coca-Cola Racing Family – an exclusive group of top drivers representing Coca-Cola who are featured across company advertising, promotions and packaging.
GEICO
GEICO’s involvement in NASCAR spans more than a decade and the company became the “Official Insurance Provider of NASCAR” earlier this year. As one of the most fully integrated brands in the sport, GEICO will enhance its existing assets through its Premier Partnership and become the presenting partner of a season phase.
“Our affiliation with NASCAR has been successful over the past decade and expanding our role to Premier Partner was the next logical step,” said Bill Brower, assistant vice president of marketing for GEICO. “Our expanded presence will allow us to further engage the most brand-loyal fans in sports, bolster our effective marketing platform and play a prominent role in the sport in the years ahead.”
Xfinity
Comcast’s Xfinity brand entered the sport with a landmark 10-year partner agreement in 2015, positioned as the title sponsor of the NASCAR Xfinity Series and the “Official Entertainment Partner of NASCAR.” As a Premier Partner, Xfinity will maintain its Xfinity Series sponsorship, central to its NASCAR strategy. Xfinity will also sponsor the Championship 4 elimination race of the 2020 NASCAR Cup Series Playoffs at Martinsville Speedway.
“The first five years of our partnership with NASCAR has exceeded our expectations and the season-long national platform has provided increased exposure for the Xfinity brand and allowed us to demonstrate how our products and services enhance the way race fans enjoy this great sport,” said Matt Lederer, vice president of brand partnerships, Comcast. “Given the overwhelming fan reaction and how the industry has embraced the Xfinity brand, we’re thrilled to expand upon that commitment by becoming a Premier Partner of the NASCAR Cup Series, while also continuing to showcase the young stars of the NASCAR Xfinity Series.”
Throughout the past five years, Xfinity has elevated the series “Where Names Are Made,” supporting the introduction of an elimination-style Playoffs, reenergizing the Dash 4 Cash program, reimagining how champions are celebrated at Xfinity Champion’s Day at Universal Orlando Resort and has honored charitable efforts within the industry through its prestigious Comcast Community Champion of the Year Award platform. Xfinity continues to change the way fans access the sport through its Xfinity Stream app, Xfinity X1 video and Xfinity xFi internet.
NASCAR PR
Kyle Busch didn’t want to jinx title run with premature trophy tour
04 Dec 2019 Written by Reid Spencer - NASCAR Wire ServiceHis second Monster Energy NASCAR Cup Series championship now in the record books, it was a relaxed and droll Kyle Busch who took questions from reporters on Wednesday afternoon at the Music City Center.
Aside from seven-time champion Jimmie Johnson, Busch is the only active driver with more than one title, and he took the opportunity in his post-championship trip to New York to display both trophies, with the Empire State Building as a backdrop.
“I remembered seeing Jimmie having all of his trophies laid out on the race track when he won seven at Homestead and thought that was really cool and really special,” Busch said. “I asked all the NASCAR folks, ‘So did you guys bring all the replicas down here for that?’ And they were like, ‘No, Jimmie brought all those himself, because they were all his.
“I was like, ‘Damn, the boy believed in himself, I guess.’”
But Busch wasn’t about to tempt fate by bringing the trophy he won in 2015 to Homestead before the final race.
“I was like, I did not bring the Sprint Cup trophy to Homestead, because I am not removing it from wherever the hell it is to bring it and be… I’m not saying Jimmie Johnson is conceited, but, yeah, I would be that. But it was the first time I was able to grab the other trophy and take it with, and New York was our first stop.”
On Tuesday night, Busch dropped the first puck at a Nashville Predators game, one night after not only attending but also participating in WWE Monday Night Raw at Nashville’s Bridgestone Arena. There, with the aid of some subterfuge from Michael Waltrip, Busch took the 24/7 championship belt from wrestler/rapper R-Truth.
“They heard we were coming and set us up and said, ‘Hey. Do you want to be part of the show?’” said Busch. “Well, all right, sure. What have you got in mind?”
Busch pinned R-Truth on the concrete outside the ring and grabbed the belt. Asked whether he had ever tried the move on brother Kurt Busch, Kyle quipped, “If I could get through (Joey) Logano’s crew, I could do it on him.”
KYLE LARSON EMPHATIC ABOUT HIS ENJOYMENT OF NASCAR RACING
Fresh from a dominant performance in USAC Midget Racing, having swept three main events in California, Kyle Larson scoffed at the notion that Monster Energy NASCAR Cup Series racing isn’t just as much fun to him.
“If it was work, I wouldn’t do it,” Larson said. “I tell people all the time, yeah, the money’s great, but if I wasn’t having fun, I wouldn’t be doing this. I would have gotten out of this a long time ago. I enjoy the travel. I enjoy the race cars. I enjoy the rules changes.
“I enjoy the competition—just the lifestyle. I enjoy everything about NASCAR. People probably think, because I go back and race dirt cars, that I do it because I don’t love NASCAR, and I need to get away and do something fun, but I have fun every single weekend.”
Clearly at the top of the game on dirt, Larson hasn’t won in stock cars with the same frequency he has achieved in open-wheel cars.
But there’s a good reason for that—more variables.
“I think it’s just more situational in NASCAR,” Larson said. “There are a lot of other factors that lead into how you finish. In dirt, when you’re out there, you’re not worried about a pit stop or a double-file restart or a 500-lap race. It’s just 30 laps, and there’s a lot less stuff that can happen to affect your race, because it is so much shorter.
“You can control your own destiny a little bit better… I feel like I’ve got everything it takes to win in the Cup series. We did it in 2017. Our race cars were really good then. Our pit crew was on it. So it’s just more situational, I guess.”
STEWART-HAAS DRIVERS ADDRESS CREW CHIEF CHANGES
Champion’s Week brought news of a crew chief shakeup at Stewart-Haas Racing. Johnny Klausmeier will move from Aric Almirola’s No. 10 Ford to Clint Bowyer’s No. 14, as Mike Bugarewicz moves from Bowyer’s car to Almiorla’s.
With Mike Shiplett moving up with rookie driver Cole Custer from the NASCAR Xfinity Series to the Monster Energy NASCAR Cup Series, Billy Scott, Daniel Suarez’s crew chief this year, is the odd man out at SHR. Suarez is still seeking a ride for the 2020 season.
Both Almirola and Bowyer qualified for the Playoffs this year, but neither driver won a race during the season.
“Well, I think it really just goes back to trying to be better, just trying to make the whole organization better… quite honestly, to get everybody to step up to the level of that No. 4 (Kevin Harvick) team within our four walls,” Almirola said of the personnel changes.
“They (SHR management) felt like it would be a good move to shake things up between the 14 and the 10 teams—create a new dynamic and see if that sparks some better performance.”
Bowyer agreed that goal of the moves is to find a spark.
“Success is in the people,” Bowyer said. “It’s still hard to find that chemistry. As long as I’ve been doing it, it’s all about chemistry and finding the right people and the right match to find the success on a consistent basis.
“Sometimes we’re too much the same. When I get fired up, he’s fired up. You need a little bit of that ‘opposites attract’ deal. It’s like a marriage. If you’re the same, usually sparks will fly. Eventually, one thing will lead to another and one of you is headed out.
“It never got to that,” Bowyer added, but neither team got to Victory Lane either.
KYLE BUSCH, NO. 18 JGR TEAM HEADLINE NASCAR INDUSTRY AWARDS
More than anything else—appropriately enough—Wednesday’s NASCAR Industry Awards Reception at Blake Shelton’s Ole Red was a celebration of the accomplishments of 2019 Monster Energy NASCAR Cup Series champion Kyle Busch and his No. 18 Joe Gibbs Racing team.
Busch won the Sunoco Diamond Performance Award as well as the coveted Goodyear Gold Car Award, presented annually to the champion of NASCAR’s top division.
Busch won his second title and joins seven-time champion Jimmie Johnson as the only other active multiple championship winner.
“It was just a matter of time,” opined Stu Grant, Goodyear’s general manager of global racing.
Adam Stevens of the No. 18 team was honored with the Champion Crew Chief Award, also his second.
“The Playoffs came, and we never took our eyes off the prize,” Stevens said.
In addition, the No. 18 JGR pit crew was recognized with the Mechanix Wear Most Valuable Pit Crew Award, and Mars Inc. claimed the Champion Sponsor Award.
Chris Gabehart, crew chief for JGR teammate Denny Hamlin, earned the MOOG Problem Solver of the Year Crew Chief Award.
“My rookie year has just been phenomenal, with Joe Gibbs Racing, Denny and (sponsor) Fed-Ex,” said Gabehart, who guided Hamlin to six victories and a Championship 4 appearance this season.
Denis McGlynn, president and CEO of Dover Motorsports, received the prestigious Buddy Shuman Award, which recognizes individuals and organizations that have played vital roles in ensuring the continued growth and popularity of stock car racing.
Kevin Harvick, six times the top qualifier in 2019, took home the Busch Pole Award. His sponsor, Busch Beer, was honored with the Marketing Achievement Award.
“Having Busch beer, with everything they’ve done with our car and our program, is something you don’t see a lot of,” Harvick said. “It’s always fun to win your sponsor’s award, so it’s great to keep it in the family.”
“If you can get Kevin Harvick to drive a millennial car, eat avocado toast and wear plaid in the same year, you’ve got a pretty good marketing campaign,” added Jill Gregory, NASCAR executive vice president and chief marketing officer, in introducing the marketing award.
Monster Energy NASCAR Cup Series Sunoco Rookie of the Year Daniel Hemric described his season-long battle against Ryan Preece as “a grind—and it wasn’t flashy. Neither one of us could put four or five straight weeks together.”
JGR driver Martin Truex Jr., who finished second to Busch in the season finale at Homestead-Miami Speedway, claimed the American Ethanol Green Flag Restart Award.
“To be able to make passes and moves on restarts is critical, and fortunately, we were able to make some good ones this year,” Truex said.
Perris Auto Speedway promoter Don Kazarian has released the 2020 silver anniversary season schedule for the famous Riverside County clay oval.
The season will kick off on March 7th when “LKQ Pick Your Part Presents Night of Destruction #1.” The 25th year of racing at the track will conclude a little over eight months later on November 21st, with the PASSCAR Stock Car Series “Champions Night.”
In total, 25 race dates are on the schedule. Sprint Cars lead the way with 10 dates. The PASSCAR Stock Car Series and IMCA Modifieds will be on hand eight-times and LKQ Pick Your Part will present the popular Night of Destruction on seven different occasions.
Sprint Car highlights include the March 28th “Sprint Car Season Opener” that will include the World of Outlaws, USAC/CRA and PAS Senior Sprint Cars. Sprint Cars will also be the entertainment for the April 25th “Sokola Shootout,” the May 23rd annual “Salute to Indy,” “California Racer’s Hall of Fame Classic” on August 22nd and the September 26th “Glenn Howard Memorial.” The sprint car season will conclude with the “25th Annual Budweiser Oval Nationals Presented by All Coast Construction” on November 5th, 6th and 7th.
In addition to the opening night, the popular “Night of Destruction” will be part of two other special nights during the year. The first will be on July 4th when it will combine with the biggest and best fireworks spectacular in Riverside County. Also, “N.O.D.” will also be in action on Halloween Night.
The PAS will continue its war against cancer with “American Cancer Society Nights” benefiting “The Up, Down ‘n Dirty for a Cure Mud Run” on March 28th, April 4th, May 2nd, May 23rd, June 6th and July 4th.
March 7th "OPENING NIGHT" LKQ Pick Your Part Presents NIGHT OF DESTRUCTION I - DEMO CROSS, FIGURE 8'S, TRAILER FIGURE 8'S, MINI STOCKS and DOUBLE DECKERS
March 14th PASSCAR SERIES - SUPER STOCKS, STREET STOCKS, AMERICAN FACTORY STOCKS AND IMCA MODIFIEDS
March 28th NOS ENERGY DRINK WORLD OF OUTLAWS, AMSOIL USAC/CRA SPRINT CARS and PAS SENIOR SPRINTS - AMERICAN CANCER SOCIETY NIGHT Benefiting The Up, Down 'n Dirty 4 a Cure MUD RUN
April 4th LKQ Pick Your Part Presents NIGHT OF DESTRUCTION II - DEMO CROSS, FIGURE 8'S, TRAILER FIGURE 8'S, MINI STOCKS and DOUBLE DECKERS - AMERICAN CANCER SOCIETY NIGHT Benefiting The Up, Down 'N Dirty 4 a Cure Mud Run
April 18th PASSCAR SERIES - SUPER STOCKS, STREET STOCKS, AMERICAN FACTORY STOCKS AND IMCA MODIFIEDS
April 25th "SOKOLA SHOOTOUT" AMSOIL USAC/CRA SPRINT CARS and PAS SENIOR SPRINTS
May 2nd LKQ Pick Your Part Presents NIGHT OF DESTRUCTION III - DEMO CROSS, FIGURE 8'S, TRAILER FIGURE 8'S, MINI STOCKS and DOUBLE DECKERS - AMERICAN CANCER SOCIETY NIGHT Benefiting The Up, Down 'N Dirty 4 a Cure
Mud Run
May 16th PASSCAR SERIES - SUPER STOCKS, STREET STOCKS, AMERICAN FACTORY STOCKS AND IMCA MODIFIEDS
May 23rd "SALUTE TO INDY" AMSOIL USAC/CRA SPRINT CARS and PAS SENIOR SPRINTS - AMERICAN CANCER SOCIETY NIGHT Benefiting The Up, Down 'n Dirty 4 a Cure MUD RUN
June 6th LKQ Pick Your Part Presents NIGHT OF DESTRUCTION IV – DEMO CROSS, FIGURE8'S, TRAILER FIGURE 8'S, MINI STOCKS and DOUBLE DECKERS - AMERICAN CANCER SOCIETY NIGHT Benefiting The Up, Down 'N Dirty 4 a Cure Mud Run
June 13th PASSCAR SERIES - SUPER STOCKS, STREET STOCKS, AMERICAN FACTORY STOCKS AND IMCA MODIFIEDS
June 27th AMSOIL USAC/CRA SPRINT CARS and PAS SENIOR SPRINTS
July 4th FIREWORKS SPECTACULAR LKQ Pick Your Part Presents NIGHT OF DESTRUCTION V - DEMO CROSS, FIGURE 8'S, TRAILER FIGURE 8'S, MINI STOCKS and DOUBLE DECKERS AMERICAN CANCER SOCIETY NIGHT Benefiting The Up, Down 'N Dirty 4 a Cure MUD RUN
July 18th PASSCAR SERIES - SUPER STOCKS, STREET STOCKS, AMERICAN FACTORY STOCKS and IMCA MODIFIEDS
July 25th AMSOIL USAC/CRA SPRINT CARS and PAS SENIOR SPRINTS
August 15th PASSCAR SERIES - SUPER STOCKS, STREET STOCKS, AMERICAN FACTORY STOCKS AND IMCA MODIFIEDS
August 22nd CALIFORNIA RACERS HALL OF FAME NIGHT" AMSOIL USAC/CRA SPRINT CARS and PAS SENIOR SPRINTS
September 5th LKQ Pick Your Part Presents NIGHT OF DESTRUCTION VI – DEMO CROSS, FIGURE 8'S, TRAILER FIGURE 8'S, MINI STOCKS and DOUBLE DECKERS
September 26th "GLENN HOWARD CLASSIC" AMSOIL USAC/CRA SPRINT CARS, PAS SENIOR SPRINTS AND PAS YOUNG GUNS
October 24th PASSCAR SERIES - SUPER STOCKS, STREET STOCKS, AMERICAN FACTORY STOCKS AND IMCA MODIFIEDS
October 31st LKQ Pick Your Part Presents NIGHT OF DESTRUCTION VII - DEMO CROSS, FIGURE 8'S, TRAILER FIGURE 8'S, MINI STOCKS and DOUBLE DECKERS
November 4th 25TH ANNUAL BUDWEISER OVAL NATIONALS Presented by ALL COAST CONSTRUCTION - Practice Night
November 5th 25TH ANNUAL BUDWEISER OVAL NATIONALS Presented by ALL COAST CONSTRUCTION AMSOIL USAC NATIONAL, AMSOIL USAC/CRA, USAC SOUTHWEST SPRINT CARS
November 6th 25TH ANNUAL BUDWEISER OVAL NATIONALS Presented by ALL COAST CONSTRUCTION AMSOIL USAC NATIONAL, AMSOIL USAC/CRA, USAC SOUTHWEST SPRINT CARS
November 7th 25TH ANNUAL BUDWEISER OVAL NATIONALS Presented by ALL COAST CONSTRUCTION AMSOIL USAC NATIONAL, AMSOIL USAC/CRA, USAC SOUTHWEST SPRINT CARS
November 21st PASSCAR “CHAMPIONS NIGHT” SUPER STOCKS, STREET STOCKS, AMERICAN FACTORY STOCKS AND PAS MODIFIEDS
Note: Schedule is subject to change.
Perris Auto Speedway is conveniently located on the SoCal Fair and Event Center (home of October’s Southern California Fair), approximately one-hour east of Los Angeles and one-hour North of San Diego. To get to the track, take the 215 freeway, on the Ramona Expressway and go three miles east to the fairgrounds. For directions on MapQuest, the address to enter is: 18700 Lake Perris Drive and the zip code is 92571.
Perris Auto Speedway wants to thank its corporate partners for the 2019 season. All Coast Construction, Austin Hutchinson Realtor, Battery Systems, Brass and Bass Firearms & Fishing Supplies, Budweiser, Bud’s Tire Pro, Chris’ Hauling, City of Perris, Communication Innovations, Daytona Boat & RV Storage, Ed Moore Bullet Proof Driveshaft, Flowdynamics, HD Industries, Hoosier Tires, Inland Rigging, K2 Displays, Living Water’s Hospice, LKQ Pick Your Part, Luke’s Transmission, Pepsi-Cola, Pole Position, PrintItNow.com, Rainbow Bolt & Supply, Rugged Radios, Shaver Specialties, Square H, Sunoco Race Fuels, Sunstate Equipment, Trench Shoring, Upland Rock, Varner Construction, VIA RV Service and Vista Paint.
To keep up with all the latest Perris Auto Speedway news, photos, gossip and receive special offers, please use the following links:
Facebook: https://www.facebook.com/pages/Perris-Auto-Speedway/113876798686480?ref=hl
Twitter: Perris Auto Speedway on Twitter.
Instagram: https://www.instagram.com/perrisautospeedway/
Website: http://perrisautospeedway.com/
Video and DVD productions of all racing sprint cars events at Perris Auto Speedway are available from Loudpedal Productions. For more information on these productions you can contact them by calling (805) 844-3854, E-mailing This email address is being protected from spambots. You need JavaScript enabled to view it. or you can visit the website LoudPedal Productions.
DVD’s of all the PASSCAR/IMCA racing and Nights of Destruction at The PAS are available from Fourvideos. For more information call (714) 225-9500.
This email address is being protected from spambots. You need JavaScript enabled to view it. is the only authorized Internet address to issue official media news released from The Perris Auto Speedway or Oval Entertainment.
*** Schedule Subject to Change
PAS PR
Dover Motorsports, Inc. President and CEO Denis McGlynn receives prestigious Buddy Shuman Award
04 Dec 2019 Written by Speedway Digest StaffDover Motorsports, Inc. President and CEO Denis McGlynn is the winner of the prestigious Buddy Shuman Award, which recognizes individuals for their contributions to professional stock car racing
The announcement was made today in Nashville, Tennessee, in conjunction with NASCAR Champion’s Week activities.
McGlynn is the 63rd recipient of the Buddy Shuman Award, which was established in 1957 and named for a former NASCAR driver and the sport’s first technical inspector. Previous Buddy Shuman Award recipients include NASCAR founder Bill France Sr., team owners Rick Hendrick, Jack Roush and Robert Yates, Hall of Fame driver Richard Petty and track executive Bruton Smith.
“Denis has had a tremendous career at Dover International Speedway and this is a well-deserved honor,” said Mike Tatoian, Dover International Speedway’s president and CEO. “As we near the end of our 50th anniversary celebrations, it’s impossible to think of the Monster Mile and all of the growth NASCAR experienced in this region without Denis’ vision and leadership.”
McGlynn joined what was then known as Dover Downs International Speedway in 1972 as director of public relations, just after completing his service with the U.S. Air Force at Dover Air Force Base. At that time, the innovative facility was in its third year of hosting both auto racing and horse racing.
“I didn’t know anything about auto racing or horse racing, but I didn’t know anything about airplanes when I joined the Air Force either and I did OK,” McGlynn recalled in an interview earlier this year. “I started doing publicity, group sales and just about anything that needed to be done.”
McGlynn was named chief executive officer and president of Dover Motorsports, Inc. in 1979 and oversaw the company’s expansion, including its construction of Nashville Superspeedway in the late 1990s and purchasing Gateway International Raceway in Madison, Illinois, Memphis (Tenn.) International Raceway and the Grand Prix Association of Long Beach (Calif.).
At Dover, McGlynn and his team oversaw the track’s internal improvements, including converting the Monster Mile to a concrete racing surface in 1994, building the famous 46-foot Monster Monument in Victory Plaza in 2008, expanding the FanZone area which features the track’s partners and fan activities, and this year’s addition of a new $5.5 million Monster Energy NASCAR Cup Series garage area.
“Our team is offering more music, more entertainment and a wider range of food options,” McGlynn said earlier this year. “The race will always be most important to us, but we realize - as the entire sports world does - that the fan’s experience has to be more than just the race.”
In 1996, McGlynn became president and CEO of Dover Downs Gaming & Entertainment, Inc. and led it and Dover Motorsports, Inc. to public ownership and listings on the New York Stock Exchange in 2002. This past spring, Dover Downs Gaming & Entertainment merged with Twin River Worldwide Holdings, Inc., which operates casino and gaming venues in Colorado, Mississippi and Rhode Island.
Dover International Speedway is hosting two NASCAR tripleheader weekends in 2020 on May 1-3 and Aug. 21-23, including a NASCAR Cup Series race on Sunday, May 3 and the “Drydene 400” NASCAR Cup Series race on Sunday, Aug. 23.
Learn more about Monster Mile events and activities at Facebook.com/DoverInternationalSpeedway, or on Twitter and Instagram at @MonsterMile.
Dover Motorsports PR
Raise Your Cans: Busch Beer Wins NASCAR Marketing Achievement Award
04 Dec 2019 Written by Speedway Digest StaffBusch Beer, the “Official Beer of NASCAR®,” will be awarded the 2019 Marketing Achievement Award today at the NASCAR Industry Awards Reception during NASCAR Champion’s Week in Nashville.
Since returning as an Official Partner in 2018, the global brand has leveraged its Busch Pole Award platform, No. 4 Stewart-Haas Racing partnership and track relationships to create distinctive content throughout the season to drive fan and media engagement around the Busch Beer brand.
“We take great pride in creating new and surprising ways to engage NASCAR fans throughout the year, so being honored with this award is a special achievement for our team,” said Nick Kelly, vice president partnerships, beer category and community, Anheuser-Busch. “Our partnership with NASCAR and the industry at-large has allowed us to do what we do best, deliver creative marketing that resonates with fans and drives consumption of crisp, refreshing Busch Beer.”
To celebrate 40 years of Busch Beer at the DAYTONA 500, Busch Beer developed the #Car2Can promotion for a chance to win one of 40 limited-edition Busch Beer cans created from Kevin Harvick’s No. 4 Stewart-Haas Racing Ford. Fans watching the iconic DAYTONA 500 on FOX were given the chance to “watch and win” via an on-screen social media trivia contest using the #Car2Can promotion hashtags. The social campaign generated more than 44 thousand mentions and 67 million impressions around the DAYTONA 500.
"Busch Beer continues to successfully drive consumer engagement by creatively integrating its assets from across all levels of its NASCAR sponsorship," said Jill Gregory, executive vice president and chief marketing and content officer, NASCAR. "Hats off to our partners for galvanizing our brand-loyal fans across the season, and cheers to all they have in store for 2020."
Fortunately for the fans, Kevin Harvick not winning the 2018 Championship meant Busch Beer would design a “millennial-inspired” paint scheme for the Monster Energy NASCAR All-Star Race. Busch Beer crowdsourced millennial phrases on Twitter to create the one-of-kind paint scheme. Fans voted for words playing on millennial culture like “yeet,” “turnt left” and “#squadgoals” to adorn the pink race car. To unveil the car’s design, Busch created digital shorts starring Harvick as he learned the meaning of the phrases featured. The full campaign garnered a total of nearly 100 million digital and social impressions.
At Talladega Superspeedway, the beer company brought back its successful Busch Flannel Ford Mustang, donning the No. 4car with an outdoor-inspired flannel look. Harvick and the No. 4 team embraced the campaign with Harvick’s firesuit, crew members’ shirts, fan display and paint-scheme all adorned in flannel. The Busch Guy, also fashioned in flannel, was present over the course of the weekend and fans were able to shop a wide variety of flannel merchandise.
As the NASCAR Playoffs heated up, Busch Beer created a slapstick campaign around Kyle Busch getting “free” advertising through its Stewart-Haas Racing sponsorship. The company went all-in on Harvick, replacing the brand “Busch” within its traditional logo with “Harvick.” Busch Beer capitalized with a strong social media campaign along with broadcast integration, fan merchandise featuring “Harvick” instead of “Busch” as well as special edition “Harvick” beers cans that were sold in concession stands.
In addition to its sponsored Busch Pole Awards, which saw 14 different pole winners this season, Busch Beer incorporated tune-in messaging throughout all its programs. The beer company also included its “Official Beer of NASCAR” designation on all its national point of sale.
This is the first time Anheuser-Busch has been awarded the NASCAR Marketing Achievement Award. Previous winners include: Comcast; Coca-Cola; Fox Sports and NBC Sports; Mars, Incorporated; Mobil 1; and Toyota.
NASCAR’s Champion’s Week in Nashville will conclude with the Monster Energy NASCAR Cup Series™ Awards Thursday, Dec. 5 at 8 p.m. ET on NBCSN. For more information, please visit championsweek.nascar.com.
NASCAR PR
Allgaier Continues JRM Dominance of NASCAR Xfinity Series Most Popular Driver Award
04 Dec 2019 Written by Speedway Digest StaffJustin Allgaier continued what has become a JR Motorsports tradition today by being named the winner of the NASCAR Xfinity Series Most Popular Driver Award. Allgaier, driver of the No. 7 BRANDT Professional Agriculture Chevrolet for the team owned by Dale Earnhardt Jr., is the sixth driver overall from JRM to win the award and adds to the team’s run of 10 titles, which dates back to 2008 with Brad Keselowski.
“It’s incredible,” an elated Allgaier said upon learning he had won the award. “I am absolutely humbled that this would be the case. Never in a million years did I think this would be the outcome (of the fan voting) this year. I am honored and truly humbled. It’s an amazing award and one that will go down as one of the greatest accomplishments in my career.
“JR Nation is absolutely incredible. It is amazing to me the support they have for our sport and all of JRM, how passionate they are, and that is something I couldn’t be more proud of. It’s pretty special.”
It was also a bit of a surprise, he said.
“I didn’t see this coming. In my mind, I guess a little part of my mind figured that this would never be the outcome. I love our fans. I figured there were other drivers that had a better opportunity to win it. There are a lot of good guys in our sport, so to even be in the running for this award means a lot. To be able to take it home is really incredible.”
Allgaier, 33, completed his fourth season with JRM in the Championship 4 at Homestead-Miami Speedway last month, marking the third time in those four seasons he’s done so. To reach the final race with a chance at the title, Allgaier won the penultimate race of the season at ISM Raceway, his eighth with JRM. That total makes the Illinois driver the career leader in victories for the team.
Allgaier earned the victory, 16 top-five and 24 top-10 finishes in 2019, leading 607 laps on the season. A midseason surge that saw him earn 16 top-10 finishes in the final 17 races leading up to Homestead-Miami Speedway’s finale gave him the chance at earning a third straight NXS championship for the team, but a cut tire in the late stages thwarted that drive and he finished fourth in the final point standings.
Keselowski began JRM’s streak by winning back-to-back MPD awards in 2008-09. Danica Patrick won it in 2012, Regan Smith followed in 2013 and Chase Elliott swept the award in 2014-15 before Elliott Sadler won it three straight seasons from 2016-18. Sadler is the only driver to have won three straight MPD awards for the same team and has won the most overall with five.
JRM PR
