Jeff Foxworthy’s Grit Chips Named Title Sponsor for Labor Day Weekend Truck race at Atlanta

Jeff Foxworthy’s Grit Chips, a new product to debut in stores beginning mid-September, will serve as the title sponsor of the NASCAR Camping World Truck Series event at Atlanta Motor Speedway on Friday, Aug. 31, with the event named the Jeff Foxworthy’s Grit Chips 200.

The chips will be found at Atlanta-area Kroger stores, and will eventually make their way to other Kroger divisions throughout the country. The chips will be available in four flavors: Original, Cheddar Cheese, Jalapeno Cheddar and Sweet Heat.

“We are thrilled to have Jeff Foxworthy and his new Grit Chips as a partner for our Labor Day NASCAR weekend,” said Atlanta Motor Speedway President and General Manager Ed Clark. “Jeff is a native son of Georgia, and a noted racing enthusiast. We are excited to have him be a part of Georgia’s weekend in the NASCAR spotlight.”

“The Roswell Food Group views the marriage of Jeff Foxworthy’s Grit Chips and Atlanta Motor Speedway as the perfect alignment of two brands that represent all the best the South has to offer,” said Roswell Food Group CEO Sean McDonough. “Family, fun, thrilling sports action, amazing food and good times with the people that matter most in our lives.”

The Jeff Foxworthy’s Grit Chips 200 will feature 130-laps around the 1.54-mile track under the lights of Atlanta Motor Speedway. With the Atlanta date marking nine events remaining in the 2012 Camping World Truck Series campaign, the 200-mile race at AMS will go a long way in determining who will battle down the stretch for the championship, as an already tight points race is taking place.

Tickets for the Friday night event are only $25 and all children 12 and under are free with a paying adult. With such affordable rates, the biggest Labor Day party in the USA remains very family-friendly and affordable to race fans of all ages.

AMS PR

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Steven B. Wilson

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