The Players’ Tribune (TPT) and Toyota have partnered once again to showcase families that are taking over NASCAR. Through this partnership, The Players’ Tribune and Toyota will explore familial ties in racing and the legacy these athletes carry from one generation to the next.
Harrison Burton, a NASCAR Gander Outdoors Truck Series driver and NASCAR Xfinity Series driver, along with his father Jeff Burton, an experienced driver for years on the NASCAR Cup Series circuit, are featured in the first episode of this campaign – launched this past Sunday just in time for Father’s Day. Harrison just graduated from high school, but already has made a name for himself on the track. Other episodes will also give us a look into the lives of racers like Hailie Deegan, a professional stock car driver and daughter of Brian Deegan, a former X Games champion.
“Toyota is proud to once again partner with The Players’ Tribune, to highlight the careers of these incredible athletes and showcase the influence their family has had on their racing careers,” said Laura Pierce, General Manager, Toyota Racing. “We are excited to give people a behind-the-scenes look at the lives of these athletes, both on and off the track.”
The Players’ Tribune and Toyota will also select a Toyota driver to go behind the scenes at the Daytona 500 for an exclusive social takeover, highlighting the most exhilarating moments of the race.
From highlighting Toyota drivers’ personal interests and journeys, to exploring the dynamics between vehicle, driver and racing team, this series will highlight the importance of family in the motorsports community, and show how Toyota uniquely supports these racers and their families.
“The Players’ Tribune is thrilled to partner with Toyota on our second iteration of “Off The Track”, a content series which highlights several NASCAR racers and their strong familial ties to racing. Players’ Tribune specializes in creating authentic, meaningful content that not only highlights the sport, but also humanizes the athlete and allows them to express their stories directly from their POV,” said Joe Carney, SVP, Brand Partnerships.
The first episode can be found on The Players’ Tribune website, starting Sunday, June 16.
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