Armour Vienna Sausages Continues Relationship with Wounded Warriors Project

Following a successful partnership last season that culminated with an event during the NASCAR race weekend at Richmond (Va.) International Raceway in September, Armour Vienna Sausages along with Kevin Harvick Inc. (KHI) and American Marketing Group (AMG) announced today that they will continue their efforts with the Wounded Warriors Project (WWP) and will host a group of wounded warriors and their family members at Darlington (S.C.) Raceway this weekend.


The group of over 50 veterans from across North and South Carolina will attend the NASCAR Camping World Truck Series event, Saturday March 12th and will join long-time sponsor Armour Vienna Sausages as they celebrate their first primary sponsorship of 2011 on the No. 2 Chevrolet Silverado piloted by Elliott Sadler. The guests will be joined by Automobile Racing Club of America (ARCA) regular Chad Hackenbracht who will serve as their weekend guide and will spend time with KHI drivers Sadler, Ron Hornaday and Nelson Piquet Jr. as well as have the opportunity to meet other Truck Series competitors.

Sadler who brought home a second-place finish in the Truck Series season opener at Daytona (Fla.) International Speedway carries a heavy burden heading into the track "Too Tough to Tame" as the Armour Vienna Sausages brand has never lost a race while serving as primary sponsor of a KHI vehicle. KHI co-owner Kevin Harvick drove the scheme to victory lane three times over the past two seasons, first at Bristol (Va.) Motor Speedway in 2009 when he won his first Nationwide Series race in a KHI-owned vehicle, followed by wins at Nashville Superspeedway and Richmond (Va.) International Raceway in 2010.

In October last season the Armour Vienna Sausages brand also joined as primary sponsor for the No. 33 KHI Truck Series team of four-time series champion Ron Hornaday at Martinsville (Va.) Speedway. In 16 previous attempts, Hornaday had never won at the paper-clipped shaped half mile but the magic of the Armour Vienna Sausages scheme proved to be Hornaday's luck charm as the veteran driver scored the victory and the first Grandfather clock trophy the speedway had ever handed out to a Truck Series winner.

Sadler hopes the magic of the paint scheme and the support of the special WWP guests will be enough for him to find victory lane for the first time in 2011.

"I always enjoy having a special group of our military at the race track," Sadler said. "Racing is such a great way for them to get away from their rehabilitation efforts and enjoy a fun time at the track. I'm also feeling the pressure Kevin [Harvick] keeps joking with me, saying 'no pressure' since I'm running an undefeated paint scheme. Darlington is one of my favorite tracks and this weekend being a stand-alone event all we have to focus on is making this Chevrolet Silverado fast so we can keep the Armour win streak alive and take our special guests to victory lane on Saturday night."

The Truck Series action will begin at 4:30 pm, EST on SPEED on Saturday evening March 12.



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