The Peanut Roaster Debuts Racing Partnership at Fancy Foods Show
The Peanut Roaster, delivering gourmet peanuts and products since 1949, announced today that they will be an associate-level sponsor on the No. 13 Toyota Tundra of ThorSport Racing, driven by Johnny Sauter. The new partnership debuts January 15-17th in San Francisco, California at the Winter Fancy Food Show, with the "Hot Honeys truck" being debuted in the Peanut Roaster booth onsite. The "Hot Honey Team" of representatives will be passing out the signature flavored peanuts, available at www.Peanut.com. A partnership between ThorSport Racing and the Peanut Roaster is the marriage of two companies to grow specialty product sales in the coming years.
At the Winter Fancy Food Show this weekend in San Francisco (www.SpecialtyFood.com), attendees will have the opportunity to not only see the No. 13 "Hot Honeys" Toyota Tundra and take photos; they will also get a chance to find out private label, wholesale and fundraising opportunities with the Peanut Roaster company. Started in 1949 by Larry Monahan, Sr., the Peanut Roaster has a tradition of pioneering processes, offerings and opportunities in gourmet gift products both wholesale and to the public via www.Peanut.com; as well as operating three (3) retail stores with specialty gourmet peanuts, gifts and accessories.
"We are thrilled to have the opportunity to partner with ThorSport Racing, one of the premier teams in NASCAR," said John Monahan, president of The Peanut Roaster. "What goes better with racing than Hot Honeys and a cold beverage? We are looking forward to being a part of a successful 2012 season."
"We're excited to have the Hot Honey brand, and the Peanut Roaster company, on board with us at ThorSport Racing in 2012," said Matt LaNeve, vice president of motorsports partnerships for ThorSport Racing. "ThorSport Racing has a history of not only innovating in what they do - but also in finding the products and companies that work well with the market. We're looking forward to the debut of the 'Hot Honey' line and racing component at the Winter Fancy Food Show in San Francisco."
After a successful 2011 season in the NCWTS, with two wins and two poles under his belt - Johnny Sauter is ready to race again in 2012. "I couldn't be happier to have the 'Hot Honeys' and Peanut.com on my truck this year," he said candidly. "All kidding aside, I'm an avid peanut eater! So selfishly, now I get to eat all the gourmet peanuts I want. Seriously though, I am really looking forward to working with them, and hopefully we'll see them in Victory Lane soon."