Brad Keselowski Racing announced today that Michigan-based LTi Printing will serve as primary sponsor for the No. 19 Ford F-150 driven by Austin Cindric for a select number of NASCAR Camping World Truck Series races, starting with the Alpha Energy Solutions 250 on April 1 at Martinsville (Va.) Speedway.
The partnership with BKR gives LTi Printing the platform to grow their brand and enhances business-to-business opportunities on a national level. As part of the agreement, the company will also provide services to Brad Keselowski’s Checkered Flag Foundation.
“We strive to do business with organizations that share our values, and Brad Keselowski and BKR are a perfect fit for us,” LTi Printing President Mike Frost said. “This partnership with BKR has a number of elements that will help grow our business. We’re truly excited to partner with a NASCAR champion who’s also a Michigan native and a business owner.”
LTi Printing was founded in Sturgis, Michigan in 1983 and is based on four business principles: its customers, employees, community and stakeholders. The family owned company specializes in packaging, commercial print, labels, digital print, mailing and fulfillment. Among the variety of industries served by LTi Printing are healthcare, manufacturing, food & beverage, nutraceutical, universities, sports marketing and children’s toys. LTi Printing utilizes industry leading equipment in both production and graphic technologies and is ISO 9008 certified.
The partnership is special for Keselowski, who grew up in Rochester Hills, Mich., and whose family owned their own business.
“Our partnership with LTi Printing is special to me because it’s a family owned, Michigan-based company, and that’s something I can certainly identify with,” Keselowski said. “I know first-hand the dedication and sacrifice it takes to make it a success. We have long-standing partnerships with Cooper Standard, Horizon Global and Ford Performance - all of whom are headquartered in Michigan - and couldn’t be more proud that LTi Printing is joining our team at BKR.”
In addition to the relationship with Keselowski, LTi Printing will also serve as entitlement sponsor for the August 12 NASCAR Camping World Truck Series race at Michigan International Speedway.