NASCAR Camping World Truck Series champion Austin Dillon and ARCA Racing Series presented by Menards champion Ty Dillon will look stylish on and off the track in 2012 thanks to a new partnership with TAG Heuer Eyewear in which the RCR drivers will serve as ambassadors for the company and its prestigious eyewear products.
Austin and Ty Dillon will wear TAG Heuer sunglasses exclusively as part of a multi-year deal designed to bring exposure to the TAG Heuer brand and aid in retailer development. The Dillon brothers will display the TAG Heuer eyewear logo on the visor of the racing helmet each wears during NASCAR competition, as well as in other forms of motorsport.
"We look forward to working with Austin and Ty Dillon and RCR as ambassadors for the TAG Heuer Eyewear brand," said Pascal Brouard, CEO of Logo Group, worldwide distributor for TAG Heuer Eyewear. "After meeting with Austin and Ty, seeing their family values and the respect they show, along with their competitiveness, we hope to have a great relationship for years to come. TAG Heuer is affiliated with leading personalities and properties around the sports and entertainment world and Austin and Ty fit that role perfectly. They both are unquestionably premier talents in NASCAR."
The Dillon brothers will wear the French-made sunglasses exclusively, joining an elite lineup of other motorsports drivers that are part of the TAG Heuer family.
"It's an honor to be able to represent the TAG Heuer brand," said Austin Dillon. "I had the opportunity to wear some TAG Heuer sunglasses this past season at Homestead-Miami Speedway and they are pretty cool. My brother and I have had a lot of fun looking at all of their different styles over the past few weeks and I can't wait show a few of them off at the racetrack."
While Austin Dillon will compete for the NASCAR Nationwide Series championship in 2012, Ty Dillon will vie for the NASCAR Camping World Truck Series championship.
"It's a real honor to be able to represent a brand like TAG Heuer," said Ty Dillon. "Both Austin and I were very fortunate to have lots of success in racing in 2011 and I hope we can continue that success for TAG Heuer in 2012."