When NASCAR Camping World Truck Series (NCWTS) driver John Hunter Nemechek rolls into the Texas Motor Speedway, his No. 8 Chevrolet Silverado for NEMCO Motorsports will have a very different look, thanks to sponsorship from new partner, Death Wish Coffee Company, a privately-owned coffee manufacturer.
Since 2014, Nemechek has been associated with the skull and crossbones of SWM International Inc., a long-time partner of NEMCO Motorsports. On November 4, the skull and crossbones will return to the hood of the No. 8 Chevrolet Silverado with Death Wish Coffee Co. – a small business that roasts and packs the “World's Strongest Coffee,” as the primary sponsor at the Texas Motor Speedway with Nemechek.
The “World's Strongest Coffee" stands successful thanks to their loyal fans and dedicated staff of 15, led by Mike Brown. Brown perfected the Death Wish Coffee recipe in the basement of his coffee shop, Saratoga Coffee Traders, a cafe he owned in Saratoga Springs, N.Y., in 2012.
“At Death Wish Coffee Co., our purpose is to fuel people's passions every day,” Brown said. “We have found that NASCAR is one of the most passionate communities in the world, and we are thrilled to join them for a second time this season.”
The partnership marks Death Wish Coffee Company’s second NASCAR appearance, and the Round Lake, N.Y.,-based company’s first in the NASCAR Camping World Truck Series.
“Our NEMCO Motorsports team is looking forward to having Death Wish Coffee Co., onboard this weekend at the Texas Motor Speedway,” Nemechek said. “Hopefully, it is going to be a good weekend. I am eager to enjoy some of the ‘World's Strongest Coffee’ as it propels the No. 8 Chevrolet Silverado to go faster.”
Death Wish Coffee is organic, fair trade and considered by experts as one of the best roasters in the world.
Earlier this season, Nemechek was victorious at the Atlanta (Ga.) Motor Speedway, and at the Canadian Tire Motorsport Park securing the 19-year old early in this year's inaugural NASCAR Camping World Truck Series Chase. Nemechek has five top-five finishes and ten top-10 finishes, has an average starting position of 13.5 and has produced an average finishing position of 12.2 across 20 starts for NEMCO Motorsports in 2016.