färbe technik™, a leading global supplier of mobile product accessories, will join NEMCO Motorsports beginning with the 2016 NASCAR Camping World Truck Series (NCWTS) season when it will become a primary sponsor of driver John Hunter Nemechek and his No. 8 Chevrolet Silverado team at the Daytona International Speedway in the Nextera Energy Resources 250 on Friday, February 19.
The new relationship will feature färbe technik™ as a primary sponsor at the Daytona International Speedway and as an associate-level partner in all other NEMCO Motorsports events. The agreement covers the 2016 and 2017 NASCAR Camping World Truck Series seasons.
“An unparalleled range of quality products that reflect individual needs and lifestyles is what färbe technik™ is known for,” Nemechek said. “I have been using many of their mobile product accessories, and färbe technik™ is a terrific fit for NEMCO Motorsports. I am excited about the opportunities and thrilled to represent a company that is so passionate about the everyday user and the NASCAR fan, while boasting stylish designs and a high-quality product.”
The Kelowna, British Columbia-based company will use the sponsorship in consumer promotions, product launches and business-to-business opportunities.
“At färbe technik™, we are looking forward to our partnership with John Hunter Nemechek and NEMCO Motorsports,” Shane Broesky, CEO of färbe technik™, said. “Nemechek exemplifies our goals as a brand, and we are proud to be the primary sponsor of the No. 8 färbe technik™ Chevrolet at the Daytona International Speedway.
“färbe technik™ was founded to exemplify ‘Being Unique!’ It’s about color, style, dedication, excellence and the pursuit of one’s dreams. We believe Nemechek and NEMCO Motorsports share our passion, our goals and our style as we are proud to join Nemechek at the “World Center of Racing” and help him achieve his dreams. We wish him the best for the first race of the 2016 NASCAR Camping World Truck Series season opener at the Daytona International Speedway.”
In his fourth NASCAR Camping World Truck Series season, 18-year old Nemechek has logged 30 career starts, resulting in strong performances including a victory at the Chicagoland Speedway, on top of nine top-five finishes and 16 top-10 finishes, with an average starting position of 11.9 and producing an average finishing position of 10.4.
In addition to his successful NASCAR Camping World Truck Series campaign in 2015, Nemechek was named to the 2015-2016 NASCAR Next class, and was awarded the 2015 Most Popular Driver for the NASCAR Camping World Truck Series.
NEMCO Motorsports PR