Kyle Busch Motorsports (KBM) announced today that BitPay will be the primary brand featured on Justin Boston’s No. 54 Toyota Tundra in the NextEra Energy Resources 250 at Daytona (Fla.) International Speedway on February 20. BitPay is the world’s leading bitcoin payment processor which enables businesses to accept bitcoin payments. Its signature blue and white logo will adorn Boston’s Tundra for the season-opening event.
Bitcoin is a digital currency that has recently been making headlines. It is the fastest and most secure payment method in the world. Businesses such as Microsoft, Newegg, WordPress and Tiger Direct are some of the 50,000 businesses accepting bitcoin payments through BitPay’s platform. The financial technology company has chosen to enter NASCAR with KBM and Boston. This will be the first NASCAR Camping World Truck Series start for Boston with KBM, and his second career start in the series. He will be competing for the Sunoco Rookie of the Year award this season.
“I couldn’t be more excited about having this opportunity to represent the BitPay brand on and off the track,” said Boston. “BitPay is a global leader in bitcoin payment processing and they are at the forefront of shaping how we all spend money in everyday life.”
“NASCAR is watched by millions of people all over the world,” said Stephanie Wargo, Vice President of Marketing for BitPay. “Through this exposure and working with Justin and KBM, we hope to help raise awareness about the bitcoin technology and our company’s platform.”
Boston completed his second full-time season in the ARCA Racing Series in 2014, finishing fifth in the championship standings and collecting wins at Toledo (Ohio) Speedway in May and Madison (Wis.) International Speedway in August. The 25-year-old also made two NASCAR Nationwide Series starts for Joe Gibbs Racing in 2014, finishing ninth in his series debut at Kentucky Speedway in Sparta and following it up with a 12th-place finish at Dover (Del.) International Speedway.
The 2015 NASCAR Camping World Truck Series season kicks off Friday evening, Feb. 20 at Daytona International Speedway. The race will be broadcast live on Fox Sports 1 at 7:30 p.m. ET.
KBM PR
