Kevin Harvick Inc. Announces New Partnership With Federal-Mogul

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In: NASCAR Truck Series News

Kevin Harvick Inc. (KHI) and Champion® Spark Plugs, a Federal-Mogul brand, announced today a multi-year partnership which includes a Personal Services Agreement (PSA) with NASCAR Sprint Cup Series driver and KHI co-owner Kevin Harvick. Champion, the world leader in manufacturing spark plugs for every kind of combustion engine, will also be the primary sponsor of the No. 33 Chevrolet Silverado driven by four-time NASCAR Camping World Truck Series champion Ron Hornaday at Michigan International Speedway on August 20 and again at Las Vegas Motor Speedway on October 15.

Alongside the PSA and two Truck Series events, Harvick will become the Champion spokesperson for Federal-Mogul and the Champion brand as part of the multi-year agreement.

“I am really proud to partner with Champion and to serve as their spokesperson,” said Harvick. “Not only have they been in NASCAR for such a long time, but I’ve always trusted and used their products.”

As one of the leading engine-parts supplies in the United States, Champion develops engine bearings, pistons, piston pins, piston rings, cylinder liners, valve seats and guides, transmission products and connecting rods. Federal-Mogul employs over 45,000 people in 34 countries with 107 manufacturing locations, 25 distribution centers and 16 technical centers.

“We are really excited to have Champion as primary sponsor on board this No. 33 Chevrolet,” said Hornaday. “Champion makes excellent, trustworthy products and we are thrilled to have them as part of the KHI family.”

“Champion is really looking forward to this exciting opportunity with Kevin Harvick, Ron Hornaday and KHI,” said Michael Proud, Director of Marketing, North America, Federal-Mogul. “Having our brand associated with the caliber of drivers like Harvick and Hornaday and to partner with a team as competitive as KHI, we couldn’t be happier. We have been involved in the sport for many years but to be a part of a team with such talent in the industry is really exciting for everyone at Federal-Mogul. A big thank you to Kevin and DeLana [Harvick] and everyone at KHI who has helped put this program together.”

Kevin Harvick Inc. PR

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